Upskilling in marketing is a superpower.
Check out these FREE and useful marketing courses
There are hundreds of marketing courses and resources online so how do you whittle it down to the best and most affordable?
There are many free options for you to upskill without burning a hole in your pocket. The digital marketing courses below are some of the best we could find, and we want to share them with you as you're a special part of our Girls in Marketing community.
Generic Marketing Courses
Google Digital Garage: Fundamentals of Digital Marketing (FREE)
Do you want to learn the basics of digital marketing? Google’s 40-hour course covers how to plan your online strategy, Google ads, and tackle some social media bits as well. It’s the perfect course if you’re just starting in the industry as it’s recognised by a vast amount of employers. Plus, it’s a great way to spruce up your knowledge!Take the Course
Ecommerce Marketing Training Course (FREE)
By Hubspot Academy
If you want to learn all about ecommerce strategies so you can attract, engage, and delight customers, this course might be for you. Aimed at ecommerce marketers and those interested in inbound marketing, it spans over 4 lessons and 3 quizzes. Set goals for your business and level up your knowledge of ecommerce marketing strategies.Take the Course
Google Analytics Certification (FREE)
If you’re a marketer, you’ll have heard of Google Analytics. Mainly used for tracking conversion rates and campaign traffic, it’s essential platform to learn as a junior marketer. From Google Analytics for Beginners to Google Tag Manager Fundamentals, there's a varity of courses to try. (These certifications are well-known too!)
Social Media Marketing Courses
How to Create a Social Media Campaign Course (FREE)
By Future Learn
Do you want to know how to plan and launch successful social media marketing campaigns? This Future Learn course, in collaboration with the Institute of Coding and the University of Leeds, will help you discover different components of a social media campaign and how to measure your success. Also, it explores both paid and organic social media marketing. You can do it at your own pace!Take the Course
Digital Marketing Bootcamp: Social Media Marketing Course (FREE)
By Acadoceo Academy
Anyone wanting to improve their knowledge of social media should look at this course by Acadoceo Academy. It’s tailored to business owners or those wanting to improve their business social media strategy, but this still applies to you, even if you’re just getting started. Have you always wanted to know how to write the perfect Instagram caption or hone in your hashtag skills on Twitter? Check it out!Take the Course
Facebook Blueprint Courses (FREE LEARNING, PAID CERTIFICATION)
Everyone knows Facebook, so why not become a Meta Certified Professional? There are a variety of Blueprint exams to set yourself apart from other digital marketers, including the Digital Marketing Associate course. All of the courses are free, with a fee of around $150 for the certification. But, it’s worth it to become certified by one of the biggest companies in the world!
Search Engine Optimisation (SEO) Courses
SEO Basics Course (FREE)
Learn the basics of Search Engine Optimisation with the Moz SEO Basics course which includes hours of video footage for you to enjoy. Delve into the six core components of SEO including link building, SEO strategy and keyword research. This is perfect for a wide range of people, as we think it’s one of the best marketing courses out there.
SEO Made Simple Step-by-Step Guide (FREE)
By Neil Patel
SEO is complex for even those in the digital industry who specialise in it. Neil Patel is a key digital marketer in the YouTube world who has written down his tips and tricks of SEO in this guide. While it’s not a course, his guide is great for anyone looking for guidance. Even if this doesn’t sound like your thing, Neil’s website has tons of engaging and interesting marketing content to check out.
SEO for Beginners Course (FREE)
SEO is a critical part of any digital marketing strategy and if you’ve never considered venturing out into it, you should take this Yoast course. Yoast is a WordPress plugin too, so if your website (or blog) uses WordPress, you’ll be familiar with the best practices for good SEO. Take this course to further understand how Google works and the best practices for SEO.
SEO for Shopify and Ecommerce Websites (FREE)
Join Jason Miles as he explains all about SEO for Shopify and ecommerce websites, but don’t worry, it’s for non-techies! The course is only a short one, just under 2 hours of content. However, it’s still a great way to understand the basic SEO tools everyone should be used as well as information about backlinks, optimising your collection pages and how to eliminate 404 errors.
Copywriting and Content Marketing Courses
Content Marketing Course (FREE)
By Hubspot Academy
Learn more about content marketing with this Hubspot course. It gives you the ability to become a stronger, and more strategic content marketer, as well as the knowledge to write content that will rank on Google. It’s suitable for all different types of content marketers, from beginners to experts. The course is a great way to add to your current knowledge and learn some new and exciting stuff around content.
Copywriting for Conversions: How to Write Persuasive Content (FREE)
By Alison Courses
Copywriting is at the heart of most websites. Digital marketing positions will require you to know how to write copy/content. This Alison course covers how to write persuasive content, as well as copywriting for lead generation pages and even ecommerce stores too. The course is around 3 hours long, and you’ll finish it feeling more confident in your ability to write and craft amazing content.
Email Marketing Courses
An Introduction to Email Marketing (FREE)
By Hubspot Academy
Fancy getting a Hubspot certification to say you’ve mastered the basics of email marketing? This course will teach you how to create an email marketing strategy that can grow and scale with any business. It also covers the basics of segmentation and how to build a huge email list. The duration is just over 3 hours with 11 lessons. So, sit down with your favourite hot drink and get learning!
Fundamentals of Email Marketing (FREE)
If you’re curious about email marketing, this MailerLite course can help you kickstart killer campaigns. With a combination of video and written content, you’ll learn all about designing newsletters, email automation, growing your email list and much more. The course can be completed at your own pace, so complete it within your own time. Email marketing popularity grows every day, so make sure you're up-to-date!
Basic Coding and Graphic Design Courses
Learn Basic HTML Course (FREE)
Many content and SEO roles will require you to have a basic understanding of HTML. This free course by Codecademy is sure to give you that necessary knowledge. HTML is the foundation of all web pages, knowing how it works and feeling confident with HTML (on a basic level) is a great skill to add to your CV. This course is around 9 hours, with lots of interesting information to play around with.
Graphic Design Basics (FREE)
In this creative Canva course, you will think like a graphic designer across 12 quick-fire lessons. It’s tailored towards those interested (or working in) Social Media Marketing and covers the basics of design, whilst using Canva as a base. We understand that there are courses with more detail for graphic designers, but this is a great free starting point!