WHY CHOOSE THIS COURSE?
Designed to give you the skills, structure, & confidence to succeed as a freelance marketer.
Are you ready to start but struggling to know where to start?
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How do you price your services?
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How do you actually find clients?
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How do you manage your time and freelance projects effectively?
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How do you maintain a healthy flow of inbound leads while balancing existing clients?
This course is designed and delivered by freelance marketers who truly understand what it takes to start and scale a successful freelancing career.
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They’ve been there, got the t-shirt, and now they’re sharing all their wisdom and learnings with you to help you thrive as a freelance marketer.
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By the end of the course you’ll feel confident taking on the freelance marketing world.
HOW DOES IT WORK?
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Deepen your freelance marketing knowledge and build your confidence.
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Work through the course at your own pace, in your own time and develop new digital marketing skills.
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Solidify your knowledge by completing the practical activities and tasks in the course workbook.
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Apply your knowledge to your marketing job and use it to help you progress into a more senior role.
GAIN ACCESS TO:
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Expert-led modules created by top industry professionals with 30+ years of combined marketing experience.
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Practical exercises and templates to apply your learning in real-world scenarios.
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A course that allows you to learn at your own pace and revisit content anytime.
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Free course updates to ensure you stay current with industry trends and best practices.
WHO IS THIS COURSE FOR?
If you’re an ambitious aspiring or early-stage freelance marketer who wants to gain the knowledge, tools, and confidence to build a sustainable, profitable freelance business, this is the course for you.
Marketers in full-time roles who want to transition into freelancing but don’t know where to start; Marketers who have started freelancing but struggle with pricing, finding clients, or managing projects; Marketers balancing freelancing with a full-time job who want to turn it into a sustainable business.
COURSE MODULES
In the 6 modules of this course, you’ll gain practical advice, templates and, most importantly, the confidence to help you build a sustainable freelance marketing career.
In Module 1, we’ll start with a reality check on freelancing, followed by a deep dive into choosing your niche based on your strengths, interests, and market demand.
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You’ll also learn how to set up your business from a legal and financial perspective — without the overwhelm — and we’ll wrap things up by talking about mindset. Imposter syndrome is incredibly common, especially at the beginning.
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This module will help you shift your mindset and build belief in your value as a freelance marketer.
Let’s be honest – finding clients can feel like the hardest part of freelancing. But it doesn’t have to be.
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In this module, we dive into one of the most important parts of freelancing – finding clients and getting your name out there.
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You’ll learn how to write a strong elevator pitch, optimise your LinkedIn profile to showcase your skills, and create outreach messages that actually get responses.
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You’ll also explore different platforms you can use to find work, like freelance marketplaces, and build a strategy for generating referrals and word-of-mouth opportunities.
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We’ll help you build a solid client acquisition plan that you can start using straight away!
‘How do I price my services?’ is by far our most frequently asked question!
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And don’t worry, we get it!
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Talking about money can feel uncomfortable – especially when you’re just starting out. But setting the right prices is one of the most empowering things you can do as a freelancer.
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That’s why we’ve covered everything you need to know in this module! We’ll look at the different pricing models you can use, how to calculate your minimum viable rate, and how to avoid undercharging for your time and expertise.
You’ll also learn how to package your services clearly and professionally, making it easier for clients to understand your value.
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After working through this module, you’ll feel more confident setting your rates, having pricing conversations, and building service packages that work for both you and your clients.
This module is all about what happens after the pitch: onboarding, communication, and project management.
You’ll learn how to create simple, effective systems for working with clients — including contracts, welcome packs, and onboarding checklists.
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You’ll also learn how to manage timelines, handle feedback, and protect your boundaries (because yes, scope creep is real).
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This module will give you the tools to run smooth, professional client experiences without burning out.
In module 5 we’ll cover how to build your personal brand online, create content that attracts your ideal clients, and use platforms like LinkedIn, social media, and even your own website to showcase your skills.
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We’ll also look at how to build a portfolio and collect testimonials that prove your value.
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If you’re feeling unsure about how to build your personal brand and market yourself as a freelancer, this part of the course will give you a clear plan for showing up online in a way that builds credibility and brings the right clients your way!
In this final module, we’ll explore how to raise your rates, retain clients, introduce upsells, and streamline your processes using automation and simple systems.
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We’ll also help you build a scaling plan that fits your goals and lifestyle — whether you want to go part-time, full-time, or even build a team one day.
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By the end of this module, and the Freelancing for Marketers Course, you’ll have the confidence to grow your business in a way that feels sustainable and aligned with your vision.
MEET THE COURSE CREATORS
GINA BUCKLE
Gina Buckle is the founder of Hoot Copy, a copywriting and brand tone of voice consultancy that focuses on using humour and fun.
Gina works with brands and agencies to develop genuinely fun (and cringe-free) brand voices that are easy to maintain, connect with audiences, and feel authentic to businesses.
CRYSTAL NYARKO ASIEDU
Crystal is a marketing strategist, brand storyteller, and the founder of Clear Narrative Media – a consultancy that helps Founders, Creatives, and Organisations turn their message into movements.
With over eight years of experience across industries including charity, media, property, health, and e-commerce, Crystal has worked with a wide range of brands to build digital visibility, drive real impact, and foster authentic engagement.
OLIVIA HANLON
Olivia Hanlon is the Forbes 30 Under 30, multi-award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers, empowering women to build a career they love.
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Olivia has over 7 years of digital marketing experience working in-house and as a freelancer for international clients with expertise in organic marketing, focusing on SEO, Content Marketing and eCommerce. Olivia is also a public speaker, startup marketing advisor, podcast host, presenter, and mentor. She has spoken at various events such as the B2B Marketing Expo, Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. In 2024, she was named in the prestigious Forbes 30 Under 30 list in the Media and Marketing Category for Europe.
FAQs
Have questions?
We've got answers.
The courses are entirely self-paced so you can complete them whenever you like. Whether you prefer to complete them in a few days or across a whole month, the choice is yours!
The price of the course is £199 (inclusive of VAT).
The Freelancing for Marketers course is for aspiring or early-stage freelance marketer who want to gain the knowledge, tools, and confidence to build a sustainable, profitable freelance business.
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You will probably fall into one of the following categories:
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Aspiring freelancer – You want to transition into freelancing but don’t know where to start.
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Early-stage freelancer – You have started freelancing but you're struggle with pricing, finding clients, or managing projects.
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Side hustler – You're currently balancing freelancing with a full-time job and want to turn it into a sustainable business.
The courses will be beneficial for anyone looking develop their marketing knowledge and progress in their career.
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Our name reflects the mission we’re on to equalise gender seniority and help women to upskill because there is a particular need for more women in leadership roles.
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However, all marketers are welcome to complete the courses, and we pride ourselves on being an incredibly inclusive and safe space for all.
The courses are self-paced and delivered virtually so you can watch videos, read guides and complete modules whenever you like.
The courses are also accompanied by a workbook so you can apply your knowledge and skills as you work through the course.
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With quizzes to test your knowledge and real-world examples, there are plenty of opportunities to practise your new skills.
This course is designed and delivered by freelance marketers who truly understand what it takes to start and scale a successful freelancing career.
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The course consists of 6 detailed modules. Each module builds on the last to create a seamless and engaging learning experience and you will receive a certificate when you complete the course.
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The course will take you through the most important (and often most daunting) stages of going freelance including understanding and deciding your niche, attracting and retaining clients, pricing your services and managing your finances, marketing yourself as a freelancer and so much more!
There are no specific intake dates for this course. As it is a self-paced course you can start it whenever you like and take as long as you need to work through it.
Finding work as a freelancer can feel like a minefield.
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The Freelancing for Marketers course breaks down the steps you need to take to not only attract clients, but attract the right clients for you!
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From crafting your elevator pitch and building outreach strategies to the best places to market yourself and find opportunities, you'll feel confident finding freelance work after completing this course!
After you complete the course you'll be ready to apply your knowledge to your marketing role and take the next steps in your career.
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If you want to continue your learning journey with Girls in Marketing, you could join the Girls in Marketing Membership for access to webinars, courses and templates on a wide range of marketing topics and become part of the members community.
No, these courses are standalone courses and are not included in the Girls in Marketing Membership.
Freelancing for
Marketers Course
Have you been thinking about taking the leap and setting yourself up as a freelance marketer, but you just don’t know where to start?
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Freelance marketing gives you the freedom to work on your terms, choose your clients and grow a business that fits your lifestyle.
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But getting started can definitely be overwhelming. We’ve been there and, trust us, we get it!
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Whether you’re new to freelancing or trying to turn a side hustle into a full-time career, through this course you’ll gain the skills, strategies and confidence to thrive.
