Marketing courses to elevate your marketing career
We know marketing better than anyone so we've rounded up our favourite free marketing courses (and some of our own!) to help you take the next step in your career.
From general marketing courses to social media and SEO, we think you'lll find something to get stuck into!
Knowledge is power in marketing
As a marketer, upskilling and professional development is incredibly important.
With hundreds of marketing courses and resources online, how do you whittle it down to the best and most affordable? There are many free options and affordable memberships filled with courses for you to upskill before deciding to invest in an expensive a paid course.
The digital marketing courses below are some of the best we could find, and we're not gatekeeping!
General Marketing Courses
SEMRUSH ACADEMY
Get a Job in Digital Marketing (with no experience)
The demand for digital marketers is skyrocketing, and there are so many exciting career opportunities to explore. But how do you get your first job with no prior experience?
This course, co-created with Girls in Marketing Founder, Olivia Hanlon, is designed to equip you with all the essential knowledge and practical tips to secure your first job in digital marketing.
HUBSPOT ACADEMY
Ecommerce Marketing Course
If you want to learn all about ecommerce strategies so you can attract, engage, and delight customers, this course might be for you.
Aimed at ecommerce marketers and those interested in inbound marketing, it spans over 5 lessons and 3 quizzes. Set goals for your business and level up your knowledge of ecommerce marketing strategies.
GOOGLE ANALYTICS
Google Analytics Courses
If you’re a marketer, you’ll have heard of Google Analytics. Mainly used for tracking conversion rates and campaign traffic, it’s essential platform to learn as a junior marketer.
From Google Analytics for Beginners to Analytics for Marketing Specialists and Digital Analysts, there’s a variety of courses to try. (These certifications are well-known too!)
GIRLS IN MARKETING
Freelancing for Marketers Course
This course will take you through the most important (and often most daunting) stages of going freelance including understanding and deciding your niche, attracting and retaining clients, pricing your services and managing your finances, marketing yourself as a freelancer and so much more.
GIRLS IN MARKETING
Laying the Foundations of Marketing and Career Success
Through engaging lessons and hands-on exercises, you’ll learn key concepts like branding, SEO, and campaign management, while gaining the confidence to create impactful strategies.
By the end, you’ll be ready to launch and advance your marketing career with the knowledge and skills to make your mark in the industry.
Social Media Courses
UDEMY
How to Build Your Social Media Marketing Strategy
A successful social media strategy is key for growth, but where do you start? Join social media expert Ethan as he teaches you what an effective strategy looks like, how you can build one, and why this is important. We know that social media is unpredictable, so this covers how to set achievable goals and why you may want to adjust these over time.
FUTURE LEARN
Create a Social Media Marketing Campaign
Do you want to know how to plan and launch successful social media marketing campaigns? This Future Learn course, in collaboration with the Institute of Coding and the University of Leeds, will help you discover different components of a social media campaign and how to measure your success.
It explores both paid and organic social media marketing and you can complete it at your own pace!
LINKEDIN LEARNING
Advertising on LinkedIn
LinkedIn ads are highly-targeted social ads that offer a unique opportunity to build brand awareness and drive traffic to your website.
Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you.
GIRLS IN MARKETING MEMBERSHIP
Master Your Social Media Strategy
The Master Your Social Media Strategy course covers everything you need to know when it comes to building a successful organic social media marketing strategy, from building communities and creating content that resonates to measuring your performance.
SEO Courses
GIRLS IN MARKETING MEMBERSHIP
Supercharge Your SEO Strategy
SEO is an incredibly important tool for any marketer but it can also be a bit of a minefield… so we’ve created an SEO course jam-packed with actionable resources to make your life easier.
Checklists, spreadsheets, templates – you name it! We’ve covered everything you need to implement a successful SEO strategy.
In this course, you’ll learn how to create and implement an SEO strategy.
NP DIGITAL
What Is SEO (Search Engine Optimization)?
SEO is complex for even those in the digital industry who specialise in it. Neil Patel is a key digital marketer in the YouTube world who has written down his tips and tricks of SEO in this guide.
While it’s not a course, his guide is great for anyone looking for guidance. Even if this doesn’t sound like your thing, Neil’s website has tons of engaging and interesting marketing content to check out.
YOAST
SEO for beginners
SEO is a critical part of any digital marketing strategy and if you’ve never considered venturing out into it, you should take this Yoast course.
The course will help you to understand how SEO and search engines work, learn the basics of content and technical SEO and become familiar with the best practices for good SEO.
UDEMY
Shopify SEO Simplified
Join Jason Miles as he explains all about SEO for Shopify and ecommerce websites, but don’t worry, it’s for non-techies! The course is only a short one, just under 2 hours of content.
However, it’s still a great way to understand the basic SEO tools everyone should be used as well as information about backlinks, optimising your collection pages and how to eliminate 404 errors.
AHREFS
SEO Course for Beginners
This beginner friendly training course focuses on the fundamentals of SEO and how to apply these. With 14 lessons in 5 modules, this course covers keyword research, on-page SEO, link building, and the basics of technical SEO. With no sign up required you can do this course in your own time.
Copywriting & Content Marketing Courses
SEMRUSH ACADEMY
Advanced Content Marketing
Learn from marketing expert Brian Dean and discover his behind the scenes process for growing a successful blog in record time.
This free course walks you through the steps for growing your blog using cutting edge strategies, tactics, and techniques that are working great right now.
HUBSPOT ACADEMY
Content Marketing Certification Course: Grow Better with Content
Learn more about content marketing with this Hubspot course. It gives you the ability to become a stronger, and more strategic content marketer, as well as the knowledge to write content that will rank on Google.
It’s suitable for all different types of content marketers, from beginners to experts. The course is a great way to add to your current knowledge and learn some new and exciting stuff around content.
GIRLS IN MARKETING MEMBERSHIP
Unleash Your Inner Copywriter
Writing persuasive copy requires a mix of effective formulas, solid research, and meticulous editing and analysis to captivate and engage your audience – this is exactly what the Unleash Your Inner Copywriter course was designed to teach you!
You’ll learn new copywriting techniques, identify your copy goals, discover how to edit and analyse your copy,
Email Marketing Courses
GIRLS IN MARKETING MEMBERSHIP
Elevate Your Email Marketing
This course is your comprehensive guide, equipping you with the knowledge and tools to harness the power of email marketing, featuring 6 modules to unlock your email marketing potential.
You’ll learn from Beth O’Malley, email and CRM specialist and founder of Astral, who has helped brands generate over £3 million in business revenue through email and CRM.
AI in Marketing Courses
GIRLS IN MARKETING MEMBERSHIP
AI Accelerator for Marketers
The AI Accelerator for Marketers is a virtual training experience designed to give you the confidence to use AI in your marketing in more ways than you currently are.
Across 6 sessions, learn how to use AI with confidence – not just quick hacks, but real skills to help support creativity, marketing strategy and overall career growth.
Basic Coding & Graphic Design Courses
CODECADEMY
Learn Basic HTML
Many content and SEO roles will require you to have a basic understanding of HTML. This free course by Codecademy is sure to give you that necessary knowledge.
HTML is the foundation of all web pages, knowing how it works and feeling confident with HTML (on a basic level) is a great skill to add to your CV. This course is around 9 hours, with lots of interesting information to play around with.
