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WHY CHOOSE THIS COURSE?
It's time to take your social media seriously
64% of the global population uses social media – that’s a whopping 5.2 billion+ people. Most importantly, that’s billions of opportunities to connect, engage, and grow a business.
Creating a social media strategy can be daunting, especially if you’re unsure where or how to start. We’re here to show you how!
The Master Your Social Media Strategy course covers everything you need to know when it comes to building a successful organic social media marketing strategy, from building communities and creating content that resonates to measuring your performance.
You’ll be able to define your objectives, turn your followers into advocates, create captivating content, make data-driven decisions, and learn from our expert guest creators!
WHAT WILL I LEARN?
This course contains 6 modules to give you a full breadth of social media skills, including:
The first module of the course sets the scene by looking at how you can create a social-first approach by aligning your social media activity with the rest of your digital marketing strategy.
It’s time to begin learning about the foundations of your social media strategy. We’re joined by Andy Lambert, Senior Manager of Product at Adobe, who talks about B2B marketing on social media.
Building a strong community is at the heart of any successful social media strategy, and in this module, we’ll explore how to engage and nurture your followers and turn your audience into advocates.
Content is queen in social media, and we’ll be uncovering the secrets to crafting content that truly resonates with your audience, from storytelling techniques to useful tools that reel in your followers.
Your mindset is key to your social strategy, and we’ll be boosting your self-confidence in this module. We’re joined by Jessica Bruno, social media and content expert, to discuss how to stay creative.
For the final module, we’ll be diving into data analytics and insights, including how to measure the performance of your campaigns, identify key metrics, and make data-driven decisions.
HOW WILL I LEARN?
Combine frameworks and hands-on activities to solidify your understanding
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You can work through this course at a pace that suits your learning style and schedule.
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You’ll have tasks and templates to accompany the course and take your knowledge to the next level
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A quiz at the end of the course will unlock your certificate, and you can take away all of your new social media strategy skills and tricks to apply to your marketing role
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When you become a Girls in Marketing member, you can access the Master Your Social Media Strategy course and all of our other self-paced marketing courses, templates, and webinars, too!
MEET THE COURSE CO-CREATORS
Amy Lewin
Head of Marketing, Girls in Marketing
Keira Penney
Social Media Strategist & Creator
Andy Lambert
Founding Team at ContentCal & Principal Manager of Product at Adobe
Jess Bruno
Social Media Strategist & Founder
Vic Banham
Co-Founder at Antler Social (Exited)
Mollie Lyons
Director of Operations & Marketing @ The Bulb
MEMBER TESTIMONIALS
What our members say about the course
“I really enjoyed the Master Your Social Media Strategy course. It’s really well broken down, so you get a comprehensive guide from start to finish. The templates and materials are so useful too!
I found the community marketing module especially interesting as it goes beyond just creating shareable content and digs into why fostering a sense of community is key. Whether you’re brand new to marketing or have years of experience, this course is well worth doing.”
Rachel, Community & Social Media Associate
“The Master Your Social Media Strategy course visuals are engaging and not overwhelming, ensuring you grasp the content easily.
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The course breaks down social media myths, guides you on successful strategies, and emphasises clear goal-setting. It covers creating impactful killer content aligned with your brand, and even delves into self-belief, which is crucial for social media managers.
The highlight? For me, the versatile templates provided – absolutely fantastic! Highly recommend!”
Sarah, Marketing Executive
You'll also find in the Girls in Marketing Membership...
Monthly Events
Whether you’re the type of learner who prefers workshops with industry leaders or a marketer who loves to network with industry peers, we have tons of virtual events for you to attend at your leisure.
Don’t worry if you can’t attend them all (you’re only one marketer, after all), as you can watch them back any time!
Supportive Community
The Girls in Marketing community is the perfect place to network, join in with community chats, book tailored 1:1s, and find friends for life that work in the marketing industry. There’s a space for everyone in our community, and we’re absolutely certain you’ll love it.
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Marketing Resources
As marketers, we’re always in need of prompts, templates, and places to start, whether it’s an employability template or an annual marketing content plan. You’ll gain access to our entire template library, created and designed by experts, to take your marketing to the next level.
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1-1 Mentor Drop-Ins
Our 30 minute drop-ins with marketing experts are offered exclusively to members.
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During a 1-1 you can discuss any topic you like. Whether it’s asking for career advice, working through a new skill or brainstorming campaign ideas, our experienced marketing mentors are here to help!
FAQs
You asked us...
As with all areas of marketing, a strategy gives your marketing efforts structure, intention, purpose, and the ability to measure your hard work against your business goals!
If you don’t have a social media strategy in place, you’ll often be putting out content without a real purpose (and often with minimal results).
A social media strategy can:
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Set clear, measurable objectives
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Define which actions you should take
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Provide a purpose for every piece of content you publish
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Help you connect more authentically with your audience
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Support wider business goals
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Keep your marketing fresh and relevant (through analysing and tracking data)
We cover all of the fundamental elements of a social media strategy in this course, so if you’re unsure where to start, the Master Your Social Media Strategy course is the perfect place!
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There might not seem to be much of a difference, but community really has become a buzzword for a good reason!
A following can mean a lot of eyes on your brand, but it doesn’t mean that these people are advocates of your brand and mission – it’s more of an audience viewing your content than people genuinely connecting and engaging with it.
By comparison, a community is gained by emotionally connecting with your audience because it’s more personalised, by encouraging connection and shared interests and adding value.
Module 3 of this course specifically focuses on community marketing, including how to create content that drives loyalty, how to build a community, and how to drive community engagement and maximise community management to make an impact.
You’ll become a part of the Girls in Marketing community, which means access to our entire digital marketing learning platform, including:
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A full library of digital resources, including guides, templates, checklists, and blogs
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Self-paced courses covering a variety of marketing topics with expert co-creators, with accompanying tasks and resources
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Live webinars and workshops with expert guests, all recorded and available to watch when needed
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1:1 sessions with marketing mentors
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Networking with other marketers, including our Slack channel, events, and a supportive environment
We’d love to have you as part of our community!
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Firstly, it’s important to know that self-doubt and imposter syndrome can (and do) show up for a lot of marketers!
It’s important to have boundaries and expectations – you have a valuable and highly useful skillset, so try not to attach too much pressure to your work when you get feedback that isn’t immediately positive.
Setting clear boundaries (holidays, specific communication channels, timelines, deadlines, approval processes, clear deliverables) means that you can remove any doubt that you’ve covered what you need to cover! It also stops you from getting burnt out and stuck in a cycle of self-doubt.
But, when in doubt, give yourself some affirmations! Jess Bruno covers some amazing affirmations in module 5, so be sure to check it out if you sign up for our membership.