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WHY CHOOSE THIS COURSE?
In a world of AI-written slop, make your copywriting unmissable
This isn’t your usual digital marketing course.
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We know marketers and we know the industry.
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We know what early career marketers need to help them take the next steps in their career and we’ve tailored this course to equip you with the knowledge to do just that.
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Through engaging lessons and hands-on exercises, you’ll learn key concepts like branding, SEO, and campaign management, while gaining the confidence to create impactful strategies.
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By the end, you’ll be ready to launch and advance your marketing career with the knowledge and skills to make your mark in the industry.
WHAT WILL I LEARN?
This course contains 5 modules to give you a full breadth of copywriting skills, including:
You’ll learn what makes good copy, including the purpose behind copywriting and the difference between copy and content, and how to find your copywriting power as a marketer.
All great copy requires great research, and this module focuses on how you research your customers and their likes, dislikes, and pain points. You’ll also learn how to align your copy strategy with your marketing goals.
Now that you’ve nailed the research process, it’s time to get technical with some go-to copywriting formulas, rhetorical devices, and how to hone your persuasive capabilities (and how to adjust for each channel)!
You’ve written your copy, which means it’s time to start the all-important cycle of editing, analysis, and feedback to measure its performance. You’ll get handy tips on how to self-edit and how to A/B test your copy.
For the final module, we’re joined by Ellie Perkins, Founder of Write and Sunny, who shares her top tips and tricks to create scroll-stopping copy, and a guide to finding the right clients.
HOW WILL I LEARN?
Combine frameworks and hands-on activities to solidify your understanding
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This course is self-paced, so you can work on it at your own speed and fit it around your schedule!
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You’ll have practical activities and tasks to accompany the course, helping you to solidify your learning and put it into practice
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A quiz at the end of Module 5 will unlock your certificate, and you can take away all of your new copywriting skills and tricks to apply to your marketing role
When you become a Girls in Marketing member, you can access the Unleash Your Inner Copywriting course and all of our other self-paced marketing courses, templates, and webinars, too!
MEET THE COURSE CO-CREATOR
ELLIE PErkins
Meet Ellie Perkins, Founder of copywriting and social media agency Write & Sunny.
With a first class philosophy degree under her belt, Ellie has a knack for chopping up complex ideas into smaller, concise chunks and an out-of-the-box thinking style that helps her stop busy thumbs scrolling.
Through copywriting and social media management, Ellie grows communities for LGBTQIA+/woman/neurodivergent-owned businesses.
In this course, Ellie shares her expertise and tips to help you banish the boring copy and find your copywriting groove.
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MEMBER TESTIMONIALS
What our members say about the course
“The Unleash Your Inner Copywriter course with Ellie Perkins totally upped my copywriting game! The engaging prompts, caption templates, and practical activities left me brimming with ideas and excited to start writing. Now, armed with step-by-step formulas, I’m more confident in crafting captivating, attention-grabbing copy.”
Kirsty, Aspiring Marketer
​“The Unleash Your Inner Copywriter course featuring Ellie Perkins is a true game-changer! I absolutely loved it and was genuinely looking forward every day to continuing. It’s well-structured and provides useful insights, templates, and easy-to-remember tricks for copywriting. I particularly liked that it gives so many real-life examples you can go back to and get inspired by.”
Diána, Head of Digitalisation, Sales and Marketing
FAQs
You asked us...
Great copy informs, entertains, and convinces – you give your audience the necessary information on a topic, engage them emotionally, and persuade them into acting!
The best copywriters are dedicated researchers, as the best copy needs to address an audience’s needs, pain points, objections, and aspirations to drive conversions.
Yes! You’ll be learning the fundamental copywriting formulas, including AIDA, PAS, BAB, the 4 Cs and the 4 Us.
Don’t worry if you’ve never heard of these formulas, as you’ll get an overview of each, including examples of them in action.
Call to actions are essential in copywriting, as they are that all-important last step that pushes your audience into taking action and converting.
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Personalised CTAs perform 202% better than basic CTAs, making the crafting of your calls to action essential in conversion.
This course contains a dedicated section on the power of CTAs, including what they are and why they’re important, 6 different types of CTA, what makes a powerful CTA, and more.
There are a few ways to get started on making your copywriting more inclusive and accessible.
You can use alt text when sharing images, capitalise hashtags on social media for readability (called camel casing!), and use inclusive language in your copy based on your audience research.
You'll also find in the Girls in Marketing Membership...
Monthly Events
Whether you’re the type of learner who prefers workshops with industry leaders or a marketer who loves to network with industry peers, we have tons of virtual events for you to attend at your leisure.
Don’t worry if you can’t attend them all (you’re only one marketer, after all), as you can watch them back any time!
Supportive Community
The Girls in Marketing community is the perfect place to network, join in with community chats, book tailored 1:1s, and find friends for life that work in the marketing industry. There’s a space for everyone in our community, and we’re absolutely certain you’ll love it.
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Marketing Resources
As marketers, we’re always in need of prompts, templates, and places to start, whether it’s an employability template or an annual marketing content plan. You’ll gain access to our entire template library, created and designed by experts, to take your marketing to the next level.
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1-1 Mentor Drop-Ins
Our 30 minute drop-ins with marketing experts are offered exclusively to members.
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During a 1-1 you can discuss any topic you like. Whether it’s asking for career advice, working through a new skill or brainstorming campaign ideas, our experienced marketing mentors are here to help!
