WHY CHOOSE THIS COURSE?
Email marketing has been around longer than almost any other digital channel and it still delivers
Email marketing is unmatched for its return on investment, with research indicating an average ROI of $36 to $38 for each $1 spent.
Beyond its impressive financial returns, email marketing also offers the opportunity to build customer loyalty, resonate with your target audience, and drive engagement… but how do you stand out in a crowded inbox?
This course is your comprehensive guide, equipping you with the knowledge and tools to harness the power of email marketing, featuring 6 modules to unlock your email marketing potential.
You’ll learn from Beth O’Malley, email and CRM specialist and founder of Astral, who has helped brands generate over £3 million in business revenue through email and CRM.
WHAT WILL I LEARN?
This course contains 6 modules to equip you with everything you need to take your email marketing to the next level:
What is email marketing, and how does it benefit businesses? In the first module, we’ll be covering why email marketing is more than just a communication tool and how to choose the right software.
Navigating the intricacies of the inbox can be tough, which is why you’ll be learning all about the importance of deliverability, the tools to use to avoid the junk folder, and how to get your emails where they need to go.
Before you dive into action, you need to know what it is you’re trying to achieve. Module three is all about building a strong foundation and identifying your goals and messaging to avoid headaches later on.
It’s time to learn about attention-grabbing subject lines, mobile optimisation, and crafting compelling emails from top to bottom. From calls-to-action to visuals and layout, you’ll learn how to make great campaigns.
Making informed decisions can change your email strategy for the better, and in this module, we’ll be covering how to segment, automate, and personalise your emails so that they speak to your audience.
In the final module, it’s all about measuring what matters! You’ll get to know the key email marketing metrics to track the success of your campaigns, the art of A/B testing, and best practices for reporting.
HOW WILL I LEARN?
Pair expert-led content with practical application to turn knowledge into skill.
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This course is self-paced, so you can work on it around your schedule.
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You’ll have practical activities, tasks and templates to accompany the course, helping you to solidify your learning and put it into practice
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A quiz at the end of Module 6 will unlock your certificate, and you can take away all of your new email marketing skills and tricks to take your email marketing up a notch
When you become a Girls in Marketing member, you can access the Elevate Your Email Marketing course and all of our other self-paced marketing courses, templates, and webinars, too!
MEET THE COURSE CO-CREATOR
Beth o'Malley
Beth O’Malley is an email and CRM specialist and founder of Astral (you may know her from LinkedIn as the Queen of CRM & Email!). She’s been reshaping email marketing for over a decade.
In 2023 alone, Beth helped brands generate over £3 million in business revenue through email and CRM marketing, and has generated over £9 million in revenue to date.
Beth is on a mission to educate marketers on the new era of email marketing, whilst building Astral - a small but mighty HubSpot & email consultancy and training provider.
In this course, Beth equips you with everything you need to tackle email marketing successfully, into 2025 and beyond.
MEMBER TESTIMONIALS
What our members say about the course
“The Unleash Your Inner Copywriter course with Ellie Perkins totally upped my copywriting game! The engaging prompts, caption templates, and practical activities left me brimming with ideas and excited to start writing. Now, armed with step-by-step formulas, I’m more confident in crafting captivating, attention-grabbing copy.”
“This super active community of women are incredibly uplifting, and are always willing to help each other out with marketing queries. The abundance of online resources and templates makes my job so easy and enjoyable, plus engaging with everyone through in-person meet-ups and webinars brings that personal touch to a membership, which you don’t really get in other places.”
Hayley Williams, Digital Marketing Assistant
"In the couple of years I've been a member, Girls in Marketing has boosted my confidence in myself and as a Marketing Professional. I've learnt so much from the endless bank of resources, especially the courses. I work by myself so these have helped me with so many parts of my job and I couldn't do without them!"
Molly McQuade, Digital Marketing Specialist
You'll also find in the Girls in Marketing Membership...
Monthly Events
As a Girls in Marketing member, your calendar will be packed with empowering workshops from industry leaders, networking chats with peers, and webinars on a variety of topics that you can watch back at your own leisure (they’re recorded!).
Supportive Community
Our close-knit community is at the heart of everything we do, from our community channels to our catch-up chats and mentor 1:1s, and there’s a space for everyone to thrive and feel supported.
Marketing Resources
If you’re in need of marketing and employability templates and content created by experts, you’ll love our templates library, courses, and free content. They’re all designed to take your marketing to the next level, and you can use them as and when you need them.
Educational Content
Access webinars, templates, and blogs categorised by your favourite area of marketing so that you can upskill and feel empowered through our exclusive content library. You’ll have all of the knowledge and tools to be the best marketer you can
FAQs
Elevate Your Email Marketing
Frequently Asked Questions
Email marketing is not only one of the highest ROI channels that a business can have, which is highly beneficial, but also a direct channel for communication with audiences that a business directly owns.
You can build a community, drive sales, nurture leads, and do it all directly with your target audience!
This is something that comes up a lot with the fast changes that can occur in marketing due to social media and newer technologies.
An average of 376 billion emails are sent and received daily across the world in 2025, and the number of email users is expected to reach 4.6 billion.
In short, there’s a massive user base for email marketing that many businesses leave untapped because of this myth, but the reality is, with so many people feeling overwhelmed in their inboxes, the most important thing a business can do is focus on sending the right emails at the right time.
That high ROI isn’t going to appear by magic!
Yes! We have a module specifically on email deliverability and the factors impacting it, spam traps, HTML vs plain text, and how to monitor, measure, and enhance overall deliverability.
After all, there’s no point sending a beautifully-crafted email if it’s not going to land in the inbox, is there?
This course contains a mix of webinars, templates, and additional content for you to use to help you build knowledge, enhance your skillset and put it all into action when you’re ready to craft killer email campaigns!