WHY CHOOSE THIS COURSE?
Take the confusion out of Paid Media
Few areas in marketing are quite as highly measurable, targeted, and efficient as PPC when it comes to driving leads and sales.
When harnessed effectively, PPC campaigns can have a significant return on investment and take your overall marketing strategy to new heights.
The foundations of a successful PPC campaign are planning and research, and you need to view PPC not just as a marketing tool, but as an instrument to target your audience effectively – that’s what we’ll be diving into in the Maximise Your PPC Potential course!
You’ll be guided by paid media specialist, Sophie Logan, as you learn about conversion tracking, search, campaign creation, reporting, and optimisation. Are you ready to unlock your PPC potential?
WHAT WILL I LEARN?
This course contains 5 modules to unlock your PPC potential, including:
The foundations of any great PPC campaign start with research, which is exactly what you’ll be diving into in this module. You’ll learn the secrets behind effective planning and strategy.
Conversion tracking might seem like a bit of a mystery, but we’ll be unravelling it and walking you through not just driving traffic, but also driving actions that matter to your company.
Moving from strategy to action, you’ll be gaining knowledge on writing effective ad copy and navigating your paid campaigns like a pro. We’ll cover everything you need to start creating killer PPC campaigns!
Your PPC campaigns tell a story, and it’s your job to not only report the data but also read the story that the data tells and use the insights you gain to make smarter, strategic decisions.
For the final module of the course, we’ll be diving into the basics of campaign optimisation so that you’re equipped to systematically analyse and adjust your campaigns.
HOW WILL I LEARN?
Combine frameworks and hands-on activities to solidify your understanding
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You can work through this course at your own pace, whether you’re a seasoned pro or a new marketer
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Level up your PPC efforts and knowledge with a range of insights, templates, webinars and checklists.
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A quiz at the end of the course will test your new knowledge and unlock your certificate (which you can post on your socials!)
When you become a Girls in Marketing member, you can access the Maximise Your PPC Potential course and all of our other self-paced marketing courses, 1:1s, and marketing materials, too!
MEET THE COURSE CO-CREATOR
SOPHIE LOGAN
Meet Sophie Logan, Head of Paid Media at Beauhurst, a market-leading tech company.
Sophie specialises in B2B lead generation and SaaS brands and is a platinum Google Ads Product Expert.
Over the last decade, Sophie has spoken at numerous events and contributed to industry-leading blogs, and was recently named one of the Top 50 Most Influential PPC Experts of 2025.
In this course, Sophie shares her expertise to help you unlock the full, powerful potential of your PPC campaigns.
MEMBER TESTIMONIALS
What our members say about the membership
"Girls in Marketing has given me the skills and confidence to step into senior positions, stepping out of my comfort zone to be interviewed on the radio and build brand collabs through a developed personal brand.
I've been a member for 3 years and can't wait to see what they do next!"
Laura, SEO & Content Lead
"I love being a Girls in Marketing member. The courses have allowed me to upskill in areas I don’t get access to in my current role and the community is so helpful and supportive. Don’t know where I would be without them."
Stacy, Marketing Officer
FAQs
You asked us...
PPC stands for pay-per-click, though it’s also sometimes referred to as paid media. It’s a form of online advertising where businesses put ads on platforms like Google or social media, and they only pay when someone actually clicks on the ad (not just when people see it).
For example, if you see an ad for a shampoo when you’re searching for one online and click on it, the business will pay a small fee for that click. If you don’t click on the ad, then they pay nothing!
PPC is an integral part of a digital marketing strategy because it has a range of benefits, such as the ability to:
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Reach new customers easily
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Target specific keywords and audiences
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Control budget
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Measure how many people actually interact with your business
The TL;DR is that PPC offers cost-effective, easily tracked advertising with fast results!
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There are a few different types of PPC campaigns, and some are platform-dependent.
Some PPC campaign types include:
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Search campaigns
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Display campaigns
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Video campaigns
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App campaigns
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Demand gen (discovery) campaigns
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Listing campaigns
This course primarily focuses on search and display campaigns, including a comparison table for both and information on the fundamentals of PPC, such as research (planning, competitor, keyword), conversion tracking, writing ad copy, and how to report on campaigns.
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The Maximise Your PPC Potential course is perfect for everyone, from newbie marketers to seasoned pros. We’ll equip you with the insights, skills, and templates you need to take your PPC game to the next level, so really, all you need to do is become a member and get started!
You'll also find in the Girls in Marketing Membership...
Monthly Events
Whether you’re the type of learner who prefers workshops with industry leaders or a marketer who loves to network with industry peers, we have tons of virtual events for you to attend at your leisure.
Don’t worry if you can’t attend them all (you’re only one marketer, after all), as you can watch them back any time!
Supportive Community
The Girls in Marketing community is the perfect place to network, join in with community chats, book tailored 1:1s, and find friends for life that work in the marketing industry. There’s a space for everyone in our community, and we’re absolutely certain you’ll love it.
Marketing Resources
As marketers, we’re always in need of prompts, templates, and places to start, whether it’s an employability template or an annual marketing content plan. You’ll gain access to our entire template library, created and designed by experts, to take your marketing to the next level.
1-1 Mentor Drop-Ins
Our 30 minute drop-ins with marketing experts are offered exclusively to members.
During a 1-1 you can discuss any topic you like. Whether it’s asking for career advice, working through a new skill or brainstorming campaign ideas, our experienced marketing mentors are here to help!