WHY CHOOSE THIS COURSE?
The best SEO strategies go beyond keywords. It’s about creating a framework that drives real results.
99% of searchers never click past the first page of search results – if you’re not ranking, you’re not being seen, and more importantly, you’re not converting!
If you want a solid online presence and sustainable growth, you need a killer SEO strategy that optimises your website, attracts the right audience, and gives you measurable success.
This course contains give modules covers the key elements of SEO, from the foundations and technical elements to reporting and measuring your efforts, with all of the tools, techniques, and templates you need to succeed… are you ready to supercharge your SEO strategy
WHAT WILL I LEARN?
This course contains 5 modules to give you a full breadth of SEO skills, including:
For the first module of the course, we’ll be starting with the basics, including what SEO is, why it matters, and the three elements every strategy needs to consider, all with the essential terminology.
It might sound intimidating, but we’ll be demystifying technical SEO and helping you to understand how search engines crawl, index, and rank your site and the tools and necessary steps to implement.
After covering the technical details, it’s time to focus on content in order to rank. We’ll be discussing how to optimise content for users and search engines, keyword research, and best practices.
This module is all about boosting your site’s authority and visibility by knowing how to build backlinks and use guest blogging, partnerships, and outreach as part of your strategy (and how to track it all!).
To wrap up this course, we’ll be going over the metrics that matter and how you can report your results in a valuable, clear way. You’ll be able to confidently measure and report your performance!
HOW WILL I LEARN?
Blend theory with practice to deepen your knowledge
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Work your way through the course in your own time to develop your SEO strategy
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Access a range of exclusive resources created by experts to make your life easier, including checklists, spreadsheets, and templates. We’ve got you!
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Come away with the confidence and skills you need to set SEO goals, perform audits, conduct gap analysis, and so much more
Sign up to become a Girls in Marketing member to access this course plus all of our other self-paced marketing courses, templates, and webinars.
MEET REJOICE AND JANDIRA,
CO-CREATORS OF THE SUPERCHARGE YOUR SEO STRATEGY COURSE
REJOICE Ojiaku
Rejoice has over 7 years of experience in digital marketing, growing from a junior SEO executive to SEO manager and respected industry voice, co-founding B-DigitalUK, a network created to amplify and support Black marketers.
JANDIRA NETO
Jandira is a digital entrepreneur and creative at heart, currently leading global SEO strategies at Jellyfish, whilst also being a familiar face on TikTok where she breaks down SEO in plain English and gives her hot takes.
In this course, both Rejoice and Jandira will be joined by Girls in Marketing founder, Olivia, to teach you everything you need to know about SEO to make you empowered and ready to go!
MEMBER TESTIMONIALS
What our members say about the course
“I found Girls in Marketing when looking for a support/learning platform that meant I could learn whilst working in our family business as I have no degree in marketing! I have gained so much knowledge and confidence thanks to these lovely ladies! The girls really make you feel like a part of their group! 1-1 support is a huge benefit to me along with the easy to follow mini courses, webinars & templates. They have opened the door to a great career path for me!”
Hattie Davenport, Marketing Manager
“Girls in Marketing changed my life. At the beginning of the year, I was working in hospitality, where I worked long hours and in poor working conditions. I knew I wanted to change, so I applied for the Girls in Marketing internship. The internship taught me so much and enhanced my employability - I was finally getting interviews. I am now working in marketing with a 6k increase in salary and a more fulfilling life. I wouldn’t be where I am without my GiM membership!”
Carla Walters, Marketing Assistant
FAQs
Supercharge Your SEO Strategy
Frequently Asked Questions
An SEO strategy is a long-term plan that aims to increase website visibility by helping to improve search engine ranking and boost organic traffic to the website.
Really, it’s a way to drive high-quality traffic to your website, boost authority, and increase visibility!
Implementing an effective SEO strategy has a lot of benefits, such as:
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Increased brand awareness and discoverability
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Improved website and keyword ranking
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Rise in valuable content
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Increase in high-quality website traffic
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Higher domain authority
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The three key components of SEO are: on-page SEO, off-page SEO, and technical SEO.
All three components work together, which is why it’s essential to know each and how to implement them in your overall strategy (which is something we cover in this course!).
There are quite a few metrics you can track to measure the success of your SEO strategy, but since every business is different, the key is to establish which metrics align with the goals of your strategy and focus on these.
For example, you might want to prioritise your organic traffic without conversion or your keyword ranking.
You'll also find in the Girls in Marketing Membership...
Monthly Events
Whether you’re the type of learner who prefers workshops with industry leaders or a marketer who loves to network with industry peers, we have tons of virtual events for you to attend at your leisure.
Don’t worry if you can’t attend them all (you’re only one marketer, after all), as you can watch them back any time!
Supportive Community
The Girls in Marketing community is the perfect place to network, join in with community chats, book tailored 1:1s, and find friends for life that work in the marketing industry. There’s a space for everyone in our community, and we’re absolutely certain you’ll love it.
Marketing Resources
As marketers, we’re always in need of prompts, templates, and places to start, whether it’s an employability template or an annual marketing content plan. You’ll gain access to our entire template library, created and designed by experts, to take your marketing to the next level.
Educational Content
Upskilling is an essential part of any marketing role, and you can access webinars, templates, and blog posts across all of your favourite areas of marketing. You’ll be armed with all of the knowledge, skills, and tools you need to be the most empowered marketer you can be!
