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WHY CHOOSE THIS COURSE?
Stop drowning in dashboards and start making data work for you
Marketing data isn't just about reporting what happened. It's about understanding why it happened, spotting what the numbers are trying to tell you, and using those insights to make smarter, faster, more confident decisions.
If you've ever felt unsure about which metrics to track, struggled to explain results to stakeholders, or found yourself drowning in dashboards without knowing where to start - this course is for you.
The Master Your Marketing Data course gives you the foundation, frameworks, and practical tools to collect, analyse, and communicate data with confidence.
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You'll learn alongside Stacey Cooper, a freelance analytics consultant and trainer who works with businesses and agencies to help them get more from their data - from Google Analytics 4 and Tag Manager through to data storytelling and stakeholder buy-in.
WHAT WILL I LEARN?
This course contains 5 modules to help you collect, analyse, and communicate marketing data with confidence, including:
Before dashboards and deep dives, you need a solid understanding of what marketing data actually is, where it comes from, and how to work with it. You'll explore different data types, key metrics and acronyms, and get familiar with the analytics tools you'll use throughout the course. Practical checklists will help you audit your data sources and assess data quality - so you always know exactly what you're working with.
In this module, you'll learn how to align your data with business objectives and marketing goals, explore attribution models, and understand how data fits at every stage of the customer journey. With planning frameworks and real-world examples, you'll come away able to design campaigns informed by lots of insight.
Once you know what to look for, it's time to look for it. You'll uncover best practices for data collection, advanced segmentation techniques, and how to identify trends and opportunities within your data. You'll also get hands-on with dashboards and analysis tools and learn how to set them up in a way that actually supports actionable insight.
The real value of data is what you do with it. This module covers how to transform data insights into practical campaign ideas and optimisation opportunities, alongside the fundamentals of experimentation, A/B testing, and behavioural analytics. You'll come away confident in using insight to drive action, test ideas, and continuously improve performance.
In the final module, you'll learn how to visualise data clearly, craft compelling stories with insight, and communicate results in a way that genuinely influences decision-making. Drawing from real examples of successful stakeholder reporting, you'll gain a framework to build your own presentations with clarity and confidence
HOW WILL I LEARN?
Build confidence with data through practical activities, frameworks, and hands-on analysis
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This course is self-paced, so you can work through it in your own time and at a speed that fits around your role.
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Throughout the modules, you'll have a dedicated practical activities and tasks to help you apply your learning directly to your own marketing data.
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A quiz at the end of the course will test your knowledge and unlock your certificate which is shareable on LinkedIn to showcase your new data skills!
Become a Girls in Marketing member today and instantly access the Master Your Marketing Data course. Plus, all of our other self-paced marketing courses, templates, webinars, and mentoring, too!
MEET THE COURSE CO-CREATOR
stacey cooper
Meet Stacey Cooper, freelance analytics consultant and trainer specialising in digital performance and data-driven marketing.
Stacey works with businesses and agencies to help them optimise their digital performance by making better use of their data - whether that's through analytics, CRO, experimentation, or improving data quality across teams. She specialises in tools including Google Analytics 4 and Google Tag Manager, as well as data storytelling and visualisation.
Over the years, Stacey has partnered with a wide range of organisations, supporting marketers to make sense of their data, uncover meaningful insights, and turn those insights into action that actually improves results.
In this course, Stacey shares everything she's learned through real-world testing and experience... designed to help you feel genuinely confident using data in your role and making decisions you can stand behind.
MEMBER TESTIMONIALS
What our members say about our membership
"In the couple of years I've been a member, Girls in Marketing has boosted my confidence in myself and as a Marketing Professional. I've learnt so much from the endless bank of resources, especially the courses. I work by myself so these have helped me with so many parts of my job and I couldn't do without them!"
Molly McQuade, Digital Marketing Specialist
"I found Girls in Marketing when looking for a support and learning platform that meant I could learn whilst working in our family business as I have no degree in marketing! I have gained so much knowledge and confidence thanks to these lovely ladies! The 1-1 support is a huge benefit, along with the easy-to-follow courses, webinars and templates."
Hattie Davenport, Marketing Manager
FAQs
You asked us...
100% yes. This course has been designed specifically for marketers who want to feel more confident with data - not data scientists. Stacey breaks everything down from first principles, so whether you're brand new to analytics or you've been avoiding it for years, you'll build a strong and genuinely practical foundation. You don't need to be a numbers person to use data well.
The course covers tools including Google Analytics 4 and Google Tag Manager, as well as guidance on dashboards and visualisation tools that help you communicate your results clearly. The focus is always on understanding what the tools are telling you and how to use that insight... not just clicking around the platform.
Because data that can't be communicated clearly doesn't drive change. Module 5 is dedicated to helping you present your findings in a way that resonates with stakeholders, influences decisions, and gets buy-in for your marketing plans. It's one of the most underrated skills a marketer can have!
You'll be able to confidently audit your data sources, set up and interpret dashboards, identify trends and opportunities, apply A/B testing, and present your results in a compelling, stakeholder-ready way. Most importantly, you'll feel equipped to make data-informed decisions as a standard part of your marketing practice.
You'll also find in the Girls in Marketing Membership...
Monthly Events
From expert-led workshops to casual networking with fellow marketers, our monthly events are designed to inspire, inform, and connect. Attend live or catch every recording in your own time - the choice is always yours.
Supportive Community
Whether you're looking to network, share ideas, get advice from a mentor, or simply find your people in the marketing world, the Girls in Marketing community is your space. We're absolutely certain you'll love it.
Marketing Resources
Our expert-crafted template library is full of practical resources to help you work smarter... from campaign planning trackers to professional development tools. Dip in whenever you need a head start.
1-1 Mentor Drop-Ins
Our 30 minute drop-ins with marketing experts are offered exclusively to members.
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During a 1-1 you can discuss any topic you like. Whether it’s asking for career advice, working through a new skill or brainstorming campaign ideas, our experienced marketing mentors are here to help!
