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WHY CHOOSE THIS COURSE?
Behind every lead is great brand awareness
81% of consumers say they need to trust a brand before buying from it – it goes without saying that a solid brand reputation is essential for any business.
Brand awareness refers to how memorable and recognisable your brand is to consumers, and it’s the foundation for building trust and creating association.
Though it can often go overlooked in favour of lead generation and sales, brand awareness campaigns are critical and foundational for attracting new customers, nurturing loyalty, and supporting wider business goals.
The Build a Brand Awareness Campaign course is your guide to enhancing brand presence and engagement, teaching you the key components of a campaign and helping you to set clear objectives and leverage the most effective channels.
WHAT WILL I LEARN?
This course contains 4 modules to help you execute effective, measurable brand awareness strategies,including:
We’ll take a deep dive into understanding why brand awareness is the heartbeat of your brand’s identity and success, and the components that make up successful campaigns, with real-life examples.
No great campaign works without clear, achievable objectives and KPIs, and you’ll be learning about both quantitative and qualitative measures to track and evaluate your brand’s impact.
Once you’ve got your brand’s message, it’s time to amplify it across key marketing channels. You’ll get a roadmap for selecting and leveraging the most effective channels to boost your brand.
For the final module, we’ll focus on evaluating the success of your brand awareness efforts, helping you to understand, track, and interpret key metrics and analyse campaign data.
HOW WILL I LEARN?
Combine frameworks and hands-on activities to solidify your understanding
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This course is self-paced, so you can fit it around your schedule at your preferred speed
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You’ll have webinars, templates, and tracking sheets to help you execute effective brand awareness campaigns
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A quiz at the end of Module 4 will unlock your certificate (which you can share on socials!), and you can start taking your brand’s awareness to new heights
When you become a Girls in Marketing member, you can access the Build a Brand Awareness Campaign course and all of our other self-paced marketing courses, templates, and webinars, too!
MEMBER TESTIMONIALS
What our members say about the Membership
“There are so many learning platforms online but none of them compares to GiM. Not only is it full of the most important and up-to-date information and practical step-by-step plans, but it’s also a platform to be inspired, supported and heard. It’s better than any course or any university.”
Vejune , Social Media Marketer
"Girls in Marketing is now an essential part of my CPD. Their frequently updated courses, webinars and chats with industry leaders keep me up to date within the world of Marketing. I'd recommend a membership to every marketer, no matter where they are in their career."
Alice, Marketing Executive
FAQs
You asked us...
There’s a reason why brand awareness is at the top of the marketing funnel!
That’s because when it’s done correctly, brand awareness can expand your audience, establish trust, improve your overall reputation, and cultivate leads.
Most importantly, though, it makes a business recognisable amongst a sea of competitors.
Household names like Coca-Cola, Apple, and Dyson might come to mind, but they’re very established in their industries.
When it comes to more niche brands, there are a few great examples:
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Gymshark: Through their strong digital community, pop-ups, influencer collabs and social media engagement, Gymshark has cultivated a strong space for itself in the fitness apparel industry through its brand awareness efforts.
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Oatly: When a lot of us think of alternative milks, we’ll immediately think of Oatly. Their irreverent marketing, sustainability efforts and recognisable brand voice have made them a very recognisable and adored brand.
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Lush: Known for their strong ethical stance and handmade products, Lush have built brand awareness through their influencer partnerships, strong social media presence, and value-driven content that’s gained them a loyal fanbase.
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You measure it! There are a variety of quantitative and qualitative brand awareness measures that you can use to track the success of your efforts (e.g., an increase in traffic to your website or mentions on social media).
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We cover the objectives, KPIs, and measures you can implement into your campaigns to track their success in the course, so don’t worry if you’re unsure where to start or which method might be best!
We use real-life examples throughout the course, but we also have a specific section containing a case study on the brand SURREAL to provide you with an in-depth example to follow along with.
You'll also find in the Girls in Marketing Membership...
Monthly Events
Whether you’re the type of learner who prefers workshops with industry leaders or a marketer who loves to network with industry peers, we have tons of virtual events for you to attend at your leisure.
Don’t worry if you can’t attend them all (you’re only one marketer, after all), as you can watch them back any time!
Supportive Community
The Girls in Marketing community is the perfect place to network, join in with community chats, book tailored 1:1s, and find friends for life that work in the marketing industry. There’s a space for everyone in our community, and we’re absolutely certain you’ll love it.
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Marketing Resources
As marketers, we’re always in need of prompts, templates, and places to start, whether it’s an employability template or an annual marketing content plan. You’ll gain access to our entire template library, created and designed by experts, to take your marketing to the next level.
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1-1 Mentor Drop-Ins
Our 30 minute drop-ins with marketing experts are offered exclusively to members.
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During a 1-1 you can discuss any topic you like. Whether it’s asking for career advice, working through a new skill or brainstorming campaign ideas, our experienced marketing mentors are here to help!