WHY CHOOSE THIS COURSE?
Build the strategic thinking, confidence, and leadership skills to step into your next level.
Navigating your career path can feel overwhelming and it can be difficult to know what skills you need to stand out and take the next step into a senior role.
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Find clarity and build the knowledge and skills to take on new challenges and responsibility.
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Through practical templates, in-depth resources, and expert guidance, you’ll learn how to create high-impact campaigns, refine your strategic thinking, and build the confidence to lead teams effectively.
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By the end of this course, you’ll not only enhance your marketing expertise but also establish yourself as a trusted leader in your field.
HOW DOES IT WORK?
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Deepen your marketing knowledge and build your confidence.
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Work through the course at your own pace, in your own time and develop new digital marketing skills.
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Solidify your knowledge by completing the practical activities and tasks in the course workbook.
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Apply your knowledge to your marketing job and use it to help you progress into a more senior role.
GAIN ACCESS TO:
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Expert-led modules created by top industry professionals with 30+ years of combined marketing experience.
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Practical exercises and templates to apply your learning in real-world scenarios.
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A course that allows you to learn at your own pace and revisit content anytime.
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Free course updates to ensure you stay current with industry trends and best practices.
WHO IS THIS COURSE FOR?
This course is designed to equip mid-level marketers with the confidence and knowledge to strategise and implement advanced marketing strategies and build an exciting and ambitious career plan.
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With dedicated modules focused on navigating your career progression and understanding people management, we’ve covered everything you need to feel confident taking the next step in your marketing career.
COURSE MODULES
In the 7 modules of this course, you’ll gain practical tools, actionable marketing strategies, and leadership skills to step into your next marketing role.
In this module, we’re going deep into understanding markets and customer behaviour.
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We’ll cover conducting market research, setting measurable marketing objectives, and distinguishing between high-level goals and channel-specific KPIs.
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You’ll also learn how to perform a thorough digital marketing audit that aligns perfectly with your business goals.
Have you ever wondered how to stand out in a crowded market? Module 2 is all about mapping the competitive landscape and finding your niche.
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We’ll cover how to conduct situational and external audits, identify market gaps, and master positioning strategies that make your brand shine.
What makes a brand unforgettable? This module explores the intricacies of branding—from creating a resonant brand identity to ensuring your brand’s voice and experience are perfectly aligned.
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We’ll cover how to craft brand guidelines, manage brand reputation, and implement competitive positioning strategies. It’s all about building a brand that people trust and love.
Managing budgets might sound dreary, but as you progress in your career, it’s something you’ll have to do as it’s critical for ensuring your marketing strikes gold.
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In this module, you’ll learn about different budgeting models, how to make smart financial decisions, and effectively pitch your budget plans.
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We’ll provide you with tools like a marketing budget calculator and a spend sheet to keep your marketing finances on track.
How do you know your marketing is working? It’s all in the metrics!
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In Module 5, we’ll look at how to actually measure success. We’ll cover the essential marketing metrics, tools for reporting, and methods like A/B testing to refine your strategies.
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This module is your roadmap to proving (and improving!) the impact of your efforts.
Think of your career as a dynamic journey with endless possibilities. This module is about mapping out that journey thoughtfully.
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We’ll help you identify your strengths, how to develop a growth mindset, and build a career plan that’s as ambitious as you are.
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Plus, we’ll discuss how to advocate for yourself and effectively pitch for promotions.
In this final module, we’re focusing on what it takes to be not just a boss, but a leader who inspires and achieves great results.
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We’ll cover different leadership styles, team dynamics, and methods for creating a positive, productive team environment. It’s about becoming the kind of leader who makes everyone around them better. Let’s step into your role as a leader with confidence and charisma.
MEET THE COURSE CREATORS
Veronica Wood Querales
Veronica Wood Querales, is a marketing consultant and marketing mentor. She has worked in marketing for 16 years, including running her own business, Into The Woods Marketing, for 4 years.
Veronica is predominantly a B2B marketer working with companies in regulated sectors and professional services.
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With experience working with technical industries, tight budgets and limited resources over the years, Veronica is an expert in developing marketing plans that get results and bring complex products to life.
Veronica is passionate about sharing her knowledge and learnings from the 100+ companies she has worked with to support the next generation of marketers.
RACHELLE WATSON-HILL
Rachelle Watson-Hill is a Leadership Wellbeing Coach, Speaker, and Facilitator.
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She’s LinkedIn’s Top Voice for Work-Life Balance, anti-burnout, and an advocate for workplace well-being in the Creative Industry. She has worked at early-stage start-ups, within high-growth tech, and at the Top 3 largest advertising companies in the world.
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With 14 years experience in Digital Advertising, she specialises in setting people free from their limiting beliefs to excel in the leadership of their lives, career, business, and personal growth.
OLIVIA HANLON
Olivia Hanlon is the Forbes 30 Under 30, multi-award-winning Founder and CEO of Girls in Marketing. Girls in Marketing is a learning provider and community for marketers, empowering women to build a career they love.
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Olivia has over 7 years of digital marketing experience working in-house and as a freelancer for international clients with expertise in organic marketing, focusing on SEO, Content Marketing and eCommerce. Olivia is also a public speaker, startup marketing advisor, podcast host, presenter, and mentor. She has spoken at various events such as the B2B Marketing Expo, Global Marketing Day by SEMRush, SocialNorth, Sheffield DM and more. In 2024, she was named in the prestigious Forbes 30 Under 30 list in the Media and Marketing Category for Europe.
AMY LEWIN
Amy Lewin is the Marketing and Commercial Director at Girls in Marketing. She has 8+ years of marketing and communications experience working in-house for B2B organisations, the higher education sector and startups.
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Her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns. She is also a marketing mentor and podcast co-host.
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Amy has trained over 8,000+ professional and aspiring marketers with a love for skills-sharing and mentorship.
FAQs
Have questions?
We've got answers.
The courses are entirely self-paced so you can complete them whenever you like. Whether you prefer to complete them in a few days or across a whole month, the choice is yours!
The price of the course is £199 (inclusive of VAT).
This course is designed for mid-level marketers who want to confidently strategise, implement advanced campaigns, and lead their teams to success. Gain the tools, insights, and leadership skills needed to become a respected force in the marketing world.
The courses will be beneficial for anyone looking develop their marketing knowledge and progress in their career.
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Our name reflects the mission we’re on to equalise gender seniority and help women to upskill because there is a particular need for more women in leadership roles.
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However, all marketers are welcome to complete the courses, and we pride ourselves on being an incredibly inclusive and safe space for all.
The courses are self-paced and delivered virtually so you can watch videos, read guides and complete modules whenever you like.
The courses are also accompanied by a workbook so you can apply your knowledge and skills as you work through the course.
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With quizzes to test your knowledge and real-world examples, there are plenty of opportunities to practise your new skills.
The course consists of 7 detailed modules. Each module builds on the last to create a seamless and engaging learning experience and you will receive a certificate when you complete the course.
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The course will give you the tools to:
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understand how to build an advanced marketing strategy
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deepen your knowledge of brand management
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understand how to manage a marketing budget and plan and budget for marketing campaigns
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navigate the next steps in your career and understand the actions you need to take to get there
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feel prepared for a leadership role and people management responsibilities
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There are no specific intake dates for this course. As it is a self-paced course you can start it whenever you like and take as long as you need to work through it.
After you complete the course you'll be ready to apply your knowledge to your marketing role and take the next steps in your career.
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If you want to continue your learning journey with Girls in Marketing, you could join the Girls in Marketing Membership for access to webinars, courses and templates on a wide range of marketing topics and become part of the members community.
No, these courses are standalone courses and are not included in the Girls in Marketing Membership.
Advancing Your Marketing Strategy and Career Course
Are you looking for the opportunity to gain new marketing knowledge and take the next steps in your marketing career?
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This advanced digital marketing course is designed to help mid-level marketers master advanced marketing strategies and become influential leaders within their organisations.
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Through practical templates, in-depth resources, and expert guidance, you’ll learn how to create high-impact campaigns, refine your strategic thinking, and build the confidence to lead teams effectively
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