.jpg)
WHY CHOOSE THIS COURSE?
Because even the best ideas fall flat when the message doesn't land
Effective communication is the thread that connects everything in marketing... it shapes how your audience feels about your brand, how your team operates internally, and how your business tells its story to the world.
Yet communications is one of the most underestimated skills a marketer can develop. Get it right, and you build trust, drive engagement, and create a culture where people genuinely feel connected. Get it wrong, and even the best campaigns, products, and ideas fail to land.
The Optimise Your Communications Process course is your playbook for mastering both internal and external communications.
From identifying the right communication style for your brand to crafting compelling stories and evaluating the impact of your campaigns, you'll learn the techniques used by the best communications professionals in the industry.
WHAT WILL I LEARN?
This course contains 4 modules to give you a full breadth of communications skills, including:
Before you can optimise your communications, you need to understand what makes them work. In this module, you'll cover everything from identifying the right communication style for your brand to aligning your communications strategy with wider business goals. You'll come away with a strong, practical foundation to build on across the rest of the course.
Everyone loves a good story and the best communicators know how to tell one. Module 2 explores the theories behind storytelling and the key elements that make a narrative compelling, and shows you how to harness the power of storytelling in your own communications. Whether you're writing a campaign brief or a brand manifesto, you'll know how to make it land.
Internal communication is one of the most impactful (and most overlooked) areas of marketing. In this module, you'll learn what makes internal comms truly effective, how to build processes that keep teams engaged and aligned, and how to measure the impact of your internal communications efforts. Effective internal comms isn't just good for culture - it's good for business too!
In the final module, we shift the focus outward. You'll learn how to communicate with consumers, partners, and distributors in a way that doesn't just inform but genuinely engages. You'll explore best practices for external comms campaigns and learn how to evaluate their success so you can keep improving with every campaign you run.
HOW WILL I LEARN?
From theory to practice - with tasks, templates, and real-world techniques at every stage
-
This course is self-paced, so you can work through the four modules in your own time and around your schedule.
​
-
You'll have access to webinars, blogs, tasks, and practical templates to help you maximise your communications processes and put your learning straight into practice.
​
-
After completing all four modules, a quiz will unlock your certificate - which you can post on your socials and show off to your network!
When you become a Girls in Marketing member, you can access the Optimise Your Communications Process course and all of our other self-paced marketing courses, templates and webinars too!
MEET THE COURSE CO-CREATORS
BETH O'MALLEY
Beth is founder of astral, an email and CRM specialist who started her career as a marketing apprentice over a decade ago. Beth has since helped brands across the globe generate over £9 million in revenue through smarter CRM and email marketing, and is on a mission to reshape the way businesses think about communications and customer relationships.
SOPHIE LEE
Sophie is the award-winning founder of Electric Peach, a storytelling BCorp for social impact-driven organisations. An NCTJ-qualified journalist who has written for The Guardian, BBC, and Huffington Post, Sophie has over 15 years of experience in content marketing and brand strategy and has trained thousands of founders and leaders to tell more impactful stories and communicate with power and purpose.
ANAÏS NEBEL
Anaïs is a Senior Culture and Communications Manager at Lipsy London, and a senior culture leader and business strategy consultant. Having worked in-house for global companies including Estée Lauder Companies and The Body Shop, Anaïs specialises in internal communications, employee listening, employer branding, and wellbeing and is passionate about humanising brands and creating deeper connections.
MEMBER TESTIMONIALS
What our members say about our membership
"This super active community of women are incredibly uplifting, and are always willing to help each other out with marketing queries. The abundance of online resources and templates makes my job so easy and enjoyable, plus engaging with everyone through in-person meet-ups and webinars brings that personal touch to a membership, which you don't really get in other places."
Hayley Williams, Digital Marketing Assistant
"I love the flexibility around the GiM membership, and how it fits life's moments - you could be 100% on, engaging in every webinar and Slack conversation, or you could be taking a step back and only joining what you can, knowing when you've got some more time to engage at 100% again, it will be as if nothing has changed!"
Chloe Francis-Smith, Brand Marketing Executive
FAQs
Optimise Your Communications Process Course
Frequently Asked Questions
Internal communications refers to how you communicate within your organisation - keeping teams informed, aligned, and engaged. External communications covers how your brand communicates with the outside world: customers, partners, media, and the public. Both are covered in this course, because great marketers need to be skilled in both directions. Module 3 focuses on internal comms, and Module 4 takes an in-depth look at external.
Because information on its own rarely changes how someone feels but a good story does. Storytelling is the difference between a message that's read and forgotten and one that genuinely resonates, builds trust, and drives action. Module 2 of this course explores the theories behind effective storytelling and gives you practical tools to craft compelling narratives for your brand, your campaigns, and your communications strategies.
Both! Module 1 is all about foundations and strategy - aligning your communications approach with your wider business goals and identifying the right style for your brand. From there, the course gets increasingly practical, covering storytelling, internal communications frameworks, and how to evaluate external campaign performance. You'll leave with both the strategic understanding and the hands-on skills to put it all into practice.
Yes - this course includes practical templates to help you maximise your communications processes in your role. Whether it's a communications planning template or a campaign evaluation framework, the templates are designed to give you a ready-to-use starting point. Plus, as a Girls in Marketing member, you'll have access to our full template library across all areas of marketing.
You'll also find in the Girls in Marketing Membership...
Monthly Events
From empowering workshops with industry leaders to casual networking chats with fellow marketers, our monthly events are a regular highlight for members. Attend live or watch back any event at a time that suits you - there's no pressure to attend everything.
Supportive Community
Our community is built on genuine connection. From the moment you join, you'll have access to community channels, catch-up chats, mentor 1:1s, and a whole network of marketers who get it. There's a space for everyone and we're sure you'll love it.
Marketing Resources
Whether you need a communications plan template, a brand voice guide, or a professional development tracker, our expert-created template library has you covered. Dip in and out of our resources whenever you need a head start.
Educational Content
Our library of webinars, blog posts, and templates spans every area of marketing - so you can always find something that's relevant to where you are in your career right now. Upskill at your own pace, in your own time.
