WHY CHOOSE THIS COURSE?
Explore LinkedIn's untapped marketing potential
With more than 1 billion members on LinkedIn globally across 200 countries and regions, the possibilities to network, engage, generate leads and create an impactful personal brand are endless.
Great marketing is all about being in the right place at the right time, and LinkedIn is definitely the right place!
In this course, you’ll learn how to use LinkedIn for business, including how to organically grow a business page, build your presence on the platform, and create a content plan that’ll align with your wider marketing goals.
Are you ready to explore LinkedIn’s untapped B2B marketing potential?
WHAT WILL I LEARN?
This course contains 4 modules to get you up to speed on leveraging your company’s LinkedIn, including:
Success requires a strong foundation in order to thrive, and in our first module, we’ll be providing you with guidance, activities, and a checklist to build yours and make your LinkedIn business page thrive.
From content types to understanding your audience, this module focuses on the ins and outs of content that resonates, featuring a guest webinar with John Williamson, Senior Marketing Consultant for LinkedIn.
Are you building an audience or a community? We’ll be walking you through engagement strategies and advice to engage employees and your audience whilst building your brand.
Once your content is posted, then comes the important part – evaluating progress and measuring success. You’ll learn all of the KPIs, metrics, and data insights you need for effective engagement strategies.
HOW WILL I LEARN?
Combine frameworks and hands-on activities to solidify your understanding
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You can work on this course at your own pace and in your own time, with a mix of webinars, templates, and tasks to go through
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You’ll have practical activities and tasks to accompany the course, helping you to solidify your learning and put it into practice
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Test your knowledge and unlock your certificate by completing an interactive quiz at the end of the course
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When you become a Girls in Marketing member, you can access the Leverage Your LinkedIn course and all of our other self-paced marketing courses, templates, and webinars, too!
MEMBER TESTIMONIALS
What our members say about the membership
The LinkedIn course was incredibly useful for me. It was led by Olivia, who covered different aspects of LinkedIn strategy and used examples to clearly illustrate her points.
The course also included a range of helpful documents, such as templates for auditing a company profile and building a strategy, which made it easier to understand what to include.
This course helped me develop a strong LinkedIn strategy and create content that better aligns with the target audience. Since completing the course, my company’s LinkedIn has become much more successful.
Claudia, Digital Marketing Coordinator
“Since joining the membership, I have connected with some amazing people. It is great to be a part of a community that inspires, empowers and supports you, regardless of where you are in your marketing journey. As a member, you can access a range of resources, templates, and courses to help you within your role.”
Abbi, Social Media Officer
You'll also find in the Girls in Marketing Membership...
Monthly Events
Whether you’re the type of learner who prefers workshops with industry leaders or a marketer who loves to network with industry peers, we have tons of virtual events for you to attend at your leisure.
Don’t worry if you can’t attend them all (you’re only one marketer, after all), as you can watch them back any time!
Supportive Community
The Girls in Marketing community is the perfect place to network, join in with community chats, book tailored 1:1s, and find friends for life that work in the marketing industry. There’s a space for everyone in our community, and we’re absolutely certain you’ll love it.
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Marketing Resources
As marketers, we’re always in need of prompts, templates, and places to start, whether it’s an employability template or an annual marketing content plan. You’ll gain access to our entire template library, created and designed by experts, to take your marketing to the next level.
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1-1 Mentor Drop-Ins
Our 30 minute drop-ins with marketing experts are offered exclusively to members.
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During a 1-1 you can discuss any topic you like. Whether it’s asking for career advice, working through a new skill or brainstorming campaign ideas, our experienced marketing mentors are here to help!
FAQs
You asked us...
Of course! This course has been designed to help those who are looking to leverage LinkedIn’s B2B potential, whether they have experience on other social media platforms (e.g., Instagram, Facebook, TikTok) or none at all.
Our courses are always designed to give you a strong foundational knowledge before diving into the necessary skills and actionable steps, so that you feel confident in not only managing your company’s LinkedIn page but also knowing why LinkedIn is essential to your wider strategy.
The most important element of using LinkedIn analytics and metrics to measure success is to avoid fixating on vanity metrics.
Vanity metrics are data points that are impressive on a surface level, like profile views, post impressions, and likes – they show data, but they don’t necessarily translate into significant or impactful business outcomes.
Part of what we cover in this course is creating a strategy, and that means setting yourself key performance indicators and measuring success in a way that aligns with wider business goals.
Think of it this way: are you using your company’s LinkedIn to increase your follower count? Generate leads? Build a community?
All of the data provided by LinkedIn analytics will guide how you achieve this goal and also measure how successful you are at achieving it!
Yes! The webinars, templates, guides, and checklists will help to supplement the knowledge you gain during the course, and you’ll also have a quiz at the end of the course to receive your certificate.
Outside of the course itself, you’ll also be able to use our Slack channel and other community platforms to speak to other members about the course if you have any thoughts or questions.
LinkedIn has millions of active members worldwide, providing not only massive networking opportunities but also the chance to speak to your target audience on a regular basis on a platform built for professionals.
Unlike other social media platforms, LinkedIn is often used by professionals during the working day and has great organic reach.
LinkedIn is also great for companies looking to build relationships with other brands and professionals, raise brand awareness, recruit or headhunt, and share industry insights.