WHY CHOOSE THIS COURSE?
Stop chasing the wrong leads and start building a pipeline that scales
B2B lead generation is uniquely complex. Longer sales cycles, multiple decision-makers, higher-stakes purchases, and non-linear buyer journeys mean that a B2C approach simply won't cut it.
You need a strategy built specifically for B2B and that's exactly what this course delivers.
The Boost Your B2B Lead Generation course dives into the heart of B2B lead generation, covering how to craft strategies that deliver, optimise your marketing channels to their fullest potential, and build systems designed to scale.
From understanding the buyer journey to qualifying leads and measuring performance, you'll have everything you need to generate more of the right leads, more consistently.
WHAT WILL I LEARN?
This course contains 5 modules to take you step-by-step through every stage of the B2B lead generation process, including:
Every effective B2B lead generation programme starts with a solid strategy. You'll learn how to map the B2B buyer journey, identify key decision-making factors, and build a robust lead generation framework. Crucially, you'll also learn how to get marketing and sales teams aligned from the outset - because when those two teams work together, everything performs better.
Which channels are you using? And are they actually working for B2B? This module helps you audit your current channels, align them for stronger lead generation, and improve ROI through smarter resource allocation. If you're receiving pushback about where to focus your lead generation budget, this module will give you the data and rationale to back up your decisions.
With your strategy set and your channels optimised, it's time to build the systems that make it all work seamlessly. You'll learn how to build high-converting lead capture systems, use automation confidently to streamline lead capture and management, and set up processes that are designed to scale as your pipeline grows.
How do you define a good lead? This module answers that question definitively. There's no point investing in lead capture if you can't distinguish between a hot prospect and someone who'll never convert. You'll master the lead qualification process, build a lead scoring model, and learn the common mistakes that undermine qualification.
For the final module, it's all about making your data work for you. You'll develop a confident understanding of the lead generation metrics that matter, learn how to analyse performance data to improve decision-making, and overcome the common challenges in measuring lead generation effectively. Packed with webinars, written guidance, and templates, this module helps you put everything into action.
HOW WILL I LEARN?
Apply every strategy as you go... with templates, webinars, and resources built for B2B reality
-
This course is self-paced, so you can work through each module at your own speed and fit it around your schedule.
​
-
You'll have access to practical webinars, templates, and resources throughout the course to help you put your learning into practice immediately.
​
-
A quiz at the end of Module 5 will unlock your certificate and you can take your new B2B lead generation skills straight into your marketing role.
When you become a Girls in Marketing member, you can access the Boost Your B2B Lead Generation course and all of our other self-paced marketing courses, templates and webinars, too!
MEET RUTA AND EMMA,
CO-CREATORS OF THE BOOST YOUR B2B LEAD GENERATION COURSE
RUTA SUDMANTAITE
Ruta is a fractional CMO at Sudmant, where she helps B2B businesses reach their next revenue goal through inbound marketing strategies that build brand and generate leads. Ruta has worked with clients ranging from early-stage tech startups to unicorns and publicly listed companies, and is the co-founder of Lava Metrics - a software solution giving HubSpot users new reporting powers to set and track pipeline goals, conversion rates, and historical snapshots.
EMMA DAVIES
Emma is the founder of Advocitude, a strategic marketing consultancy that has spent over four years helping B2B companies execute data-driven marketing strategies aligned to their Ideal Customer Profiles. Emma is also co-founder and CEO of thesmia.ai, an AI-powered internal communications tool - and a specialist in customer advocacy, community-led growth, and making buying easier for customers!
In this course, both Ruta and Emma bring their real-world B2B experience to help you build lead generation strategies that are grounded in strategy, backed by data, and built to scale.
MEMBER TESTIMONIALS
What our members say about our membership
“I found Girls in Marketing when looking for a support/learning platform that meant I could learn whilst working in our family business as I have no degree in marketing! I have gained so much knowledge and confidence thanks to these lovely ladies! The girls really make you feel like a part of their group! 1-1 support is a huge benefit to me along with the easy to follow mini courses, webinars & templates. They have opened the door to a great career path for me!”
Hattie Davenport, Marketing Manager
“Girls in Marketing changed my life. At the beginning of the year, I was working in hospitality, where I worked long hours and in poor working conditions. I knew I wanted to change, so I applied for the Girls in Marketing internship. The internship taught me so much and enhanced my employability - I was finally getting interviews. I am now working in marketing with a 6k increase in salary and a more fulfilling life. I wouldn’t be where I am without my GiM membership!”
Carla Walters, Marketing Assistant
FAQs
Boost Your B2B Lead Generation Course
Frequently Asked Questions
B2B lead generation is generally more complex than B2C, primarily because of longer sales cycles, multiple decision-makers, higher-value transactions, and more considered buyer journeys. Where a B2C customer might discover a product and buy within hours, a B2B lead might research, compare, and consult over months before converting. This course is built specifically around those B2B complexities - so you're working with strategies designed for the reality of your role
If marketing and sales aren't working from the same playbook, everyone suffers - lead quality goes down, conversion rates suffer, and neither team fully trusts the other's contribution. Module 1 of this course specifically covers how to get both teams on the same page, and Module 4 on lead qualification is designed to make sure marketing is handing over leads that sales can actually work with. When both teams win, the business wins.
Lead scoring is when you assign values to leads based on quality indicators... things like industry, company size, behaviour on your website, or engagement with your content. It helps your sales team focus on the best prospects first, driving better ROI and faster conversions. We have a dedicated module on lead qualification and scoring in this course, including a lead scoring model template to get you started.
That's exactly what Module 2 is designed to help you figure out! Rather than guessing (or defaulting to what you've always done), you'll learn how to conduct a proper channel audit, understand which channels are performing and which aren't, and allocate your budget and resource where it'll make the most impact. If you need to make a business case for a channel shift, this module will give you the frameworks to do it.
You'll also find in the Girls in Marketing Membership...
Monthly Events
Attend networking events, live webinars, and expert-led workshops and come away feeling inspired and ready to put your learning into practice. Every event is recorded, so you can watch back anything you miss at a time that suits you.
Supportive Community
From the moment you join, you'll be welcomed into a close-knit community of marketers who genuinely want to see each other succeed. Join community chats, book 1:1s with our mentors, and connect with peers across the industry. We promise, you'll love it.
Marketing Resources
Choose from our library of expert-crafted, practical templates designed to help you work smarter and faster. From lead generation frameworks to channel strategy planners, there's a resource for every stage of your marketing role.
Educational Content
You'll have access to webinars, blog posts, and templates across all your favourite areas of marketing - so you can keep learning, keep growing, and keep hitting new milestones in your career.
