Search - Beyond Keywords: Decoding Search Intent to Own Your Niche with Rejoice Ojiaku

Knowing which keywords to target is one thing. Understanding why someone is searching in the first place? That's where the real opportunity is.

In the first session of Search. Create. Grow., Rejoice Ojiaku walks us through how to get past keyword volume and into the territory most marketers overlook: search intent. What is your audience actually trying to do when they search? And how do you create content that meets them there?

Meet the host:

Rejoice Ojiaku is an award-winning SEO and content strategist with almost a decade of experience leading strategies for major global brands. She's the Founder of B-DigitalUK, a community dedicated to increasing representation and opportunity for Black marketers across the UK and beyond, and a regular speaker at events including BrightonSEO, WTSFest, and the International Search Summit. Alongside her industry work, Rejoice is completing a Doctorate focused on diversity, inclusion, and belonging in marketing.

What we'll cover:

• How to move beyond keyword volume and understand what your audience is actually trying to find, compare, solve, or decide

• How to map search intent across the customer journey, from awareness-led searches through to decision-stage content opportunities

• How to spot niche content gaps and turn them into search-led ideas that build real visibility over time

  
  

This session is a great starting point whether you're new to SEO or just want to approach it more strategically.

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