More Than a Search Bar: Your 2027 Visibility Strategy with Nofisat Balogun-Dopemu
Thu 10 Dec
|Virtual Event
Search has spread well beyond the website and a single search engine, and that changes what “being visible” actually means. We’ll look at how marketers can use search insights to build a connected visibility strategy across channels, while still letting each channel play its own role.
Date & Time
10 Dec 2026, 12:00 – 12:45
Virtual Event
Event Details
You’ve spent years getting your website to rank on Google. Meanwhile, your audience is searching on TikTok, watching YouTube reviews and asking AI tools for recommendations, often before they ever land on your site.
Search has spread well beyond the website and a single search engine, and that changes what “being visible” actually means. In this session, we’ll look at how marketers can use search insights to build a connected visibility strategy across channels, while still letting each channel play its own role.
Meet the host:
Nofisat Tolu Balogun-Dopemu is an SEO and content strategist with experience developing organic growth strategies across search, content and digital platforms. She has worked with global brands and agencies, helping businesses improve visibility through technical SEO, content strategy and digital PR.
Before specialising in SEO, Nofisat founded and grew a travel business, giving her first-hand experience of building brands, understanding customer journeys and driving growth. She brings this blend of strategic SEO expertise and entrepreneurial perspective to her work, exploring how businesses can build connected, authoritative experiences across the modern discovery ecosystem.
In this session, we'll cover:
How search behaviour is spreading across websites, social, video and AI, and what that means for SEO
Why keywords are still your foundation, and how to move from ranking a page for a term to owning the wider topic
How to build brand association so people connect you with a topic wherever they’re searching
How SEOs can use search insights to shape wider campaign planning alongside content, social and digital PR teams
This session is ideal for SEOs, content marketers and anyone planning their 2027 strategy who wants a clearer picture of how their brand gets found.
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