Justify the Spend: How to Prove Creator Value Beyond Social Metrics with Seren Roberts
Thu 17 Sept
|Virtual Event
In this session, Seren breaks down how to measure creator campaigns properly, connect them to commercial outcomes, and make a case for the spend that actually holds up.
Date & Time
17 Sept 2026, 12:00 – 12:45
Virtual Event
Event Details
Your brand's social content gets decent reach. The creator campaign looks great in the deck. But when someone in the CFO's office asks what it actually drove... the numbers get a little vague.
Creator marketing is growing as a budget line - and that means the pressure to prove its value is growing too. Reach and engagement were never enough on their own, and in 2026, they're definitely not going to cut it with the C-suite.
In this session, Seren breaks down how to measure creator campaigns properly, connect them to commercial outcomes, and make a case for the spend that actually holds up.
Meet the host:
Seren Roberts is the Founder and Commercial Director of Influencer365 (i365), a boutique managed creator network connecting credentialled professionals with brand partnerships. She brings both sides of the creator economy to her work - first-hand experience as a content creator, and a senior sales background at LTK across affiliate, influencer and performance marketing. i365 runs a hybrid model spanning affiliate tracking, flat fees and gifting, giving brands measurable performance data alongside authentic creator reach.
In this session, we'll cover:
Why social metrics are a starting point, not a proof point - and what first-party tracking data across the full funnel actually looks like
How performance marketing has moved into the upper funnel, and why the disconnect between brand and performance teams is creating gaps in strategy
What it means that creators are running businesses, not just channels - and how data literacy separates the professionals from the rest
How to build a measurement framework that holds up when the C-suite asks questions
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