Grow - Compounding Authority: How to Turn Content into a Long-Term Traffic Engine with Rejoice Ojiaku

Most content gets published and then quietly forgotten about. But the best-performing content? It keeps working long after it goes live.

In the final session of Search. Create. Grow., Rejoice Ojiaku covers the part of content strategy that often gets skipped: how to maintain, strengthen, and grow what you've already built. Because creating more isn't always the answer. Sometimes the biggest wins come from making your existing content work harder.

Meet the host:

Rejoice Ojiaku is an award-winning SEO and content strategist with almost a decade of experience leading strategies for major global brands. She's the Founder of B-DigitalUK, a community dedicated to increasing representation and opportunity for Black marketers across the UK and beyond, and a regular speaker at events including BrightonSEO, WTSFest, and the International Search Summit. Alongside her industry work, Rejoice is completing a Doctorate focused on diversity, inclusion, and belonging in marketing.

What we'll cover:

• How to think about content as a long-term growth asset, not just something to publish once and move on from

• How to strengthen authority through internal linking, content refreshing, entity coverage, and strategic optimisation

• How to measure what's working, spot opportunities for growth, and build a repeatable process for improving content performance over time

  
  

By the end of all three sessions, you'll have a complete framework for building content that searches well, connects together, and grows with you.

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