Create - Building Topic Clusters with Search, Strategy and AI with Rejoice Ojiaku

If your content plan is just a list of individual pieces with no real thread connecting them, this session is for you.

Session two of Search. Create. Grow. is where we get into the building phase. Rejoice Ojiaku shows us how to create topic clusters that tie together what your audience needs, what they're searching for, and what your business is trying to achieve. We'll also talk honestly about AI: where it genuinely helps with content planning, and where you need to hold the line.

Meet the host:

Rejoice Ojiaku is an award-winning SEO and content strategist with almost a decade of experience leading strategies for major global brands. She's the Founder of B-DigitalUK, a community dedicated to increasing representation and opportunity for Black marketers across the UK and beyond, and a regular speaker at events including BrightonSEO, WTSFest, and the International Search Summit. Alongside her industry work, Rejoice is completing a Doctorate focused on diversity, inclusion, and belonging in marketing.

What we'll cover:

• How to build topic clusters that connect audience needs, search demand, and business goals rather than creating one-off pieces that don't add up to much

• How to use AI to support content planning, clustering, briefing, and ideation without losing quality, originality, or brand voice

• How to structure content so it's easier for both people and search engines to understand, connect, and trust

  
  

You'll leave with a clearer way of thinking about content planning - one that makes your efforts add up to something!

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