Beyond Corporate Content: Why Employee Creators Win in B2B with Kamya Marwah

Your brand account posts. Maybe it gets a few likes. Meanwhile, someone at another company shares their take on the same topic from their personal profile and the comments are full of real conversation.

That gap isn't an accident. People connect with people, and in B2B, the brands winning on content right now aren't just publishing more, they're activating the humans behind the business.

In this session, Kamya makes the case for employee creators as one of the most underused levers in B2B marketing and shows you how to build a strategy around them.

Meet the host:

Kamya Marwah is a startup marketer and LinkedIn creator working at the intersection of personal branding, community, and tech. She leads growth at an early-stage B2B startup and at F*ckup Nights London — the UK's largest failure community — giving her a distinctive lens on how authentic voices build trust and audience at scale.

In this session, we'll cover:

• Why audiences engage more with employee content than brand content — and what that means for your strategy

• The network effect of employee creators: how multiple voices compound your reach over time

• How to build category authority and drive real business outcomes through employee-led content

• Practical ways to identify, activate, and support creators within your own team

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