Ask the Marketer Q&A: Do You Really Need a Personal Brand? with Ruth Ameku

"Personal brand" has become one of those phrases that makes people roll their eyes… or quietly panic. It conjures images of LinkedIn thought leaders posting daily affirmations, or founders talking about their "journey" to an audience of thousands. And if that's what it means… most of us would rather opt out.

But here's the thing: whether you're intentional about it or not, you already have one.

In this Ask the Marketer Q&A, we're joined by Ruth Ameku, personal branding strategist, to have an honest conversation about what a personal brand actually is in 2025 and whether building one is really for everyone.

Because the question isn't just how to build a personal brand. It's whether you should, what you'd even say, and how to do it without feeling like you're performing a version of yourself you don't recognise.

Meet the host:

Ruth Ameku is a personal branding strategist who has built a career helping founders, executives and creators grow their visibility and attract opportunities through strategic content. Her work spans some of the UK's leading entrepreneurial spaces - including the Bottleneck Podcast with Elfried Samba and Rory Sutherland. Her belief is simple: people can't buy from you, work with you, or recommend you if they don't know you exist.

We'll explore:

• What a personal brand actually is (and isn't): Cutting through the noise to define what we're really talking about - and why so many people get this wrong from the start.

• Is it for everyone? An honest look at who genuinely benefits from building a personal brand, who might not need one right now, and how to figure out which camp you're in.

• Standing out when everyone's posting: Why "just showing up" isn't a strategy — and how to build a point of view that feels like you, not a content formula.

• "But I'm not an expert…" The real reason most people don't post, and how to work out what you do have to say — even if your career feels too early, too niche, or too ordinary.

• Live Q&A: Bring your own personal brand dilemmas, doubts, and questions for Ruth.

  
  

This session is ideal for marketers who've been thinking about building their presence online but aren't sure where to start or whether it's even worth the effort.

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