AI Accelerator for Marketers: Week 1 – Rewiring Your Mindset Around AI with Anjola Adebowale

AI is already changing the way marketers work but before we get into tools, tactics, and workflows, we need to start with mindset.

This opening session of the 6-week AI Accelerator is designed to help you better understand AI’s role in your career and explore how to embrace it as a competitive advantage, rather than something to fear or avoid. Together, we’ll unpack some of the emotional barriers that often come up around AI, from overwhelm and uncertainty to the pressure to “keep up”, and reframe what this shift really means for marketers today.

Led by Anjola Adebowale, this session will explore how AI can support marketers to spend less time on admin and repetitive tasks, and more time on the work that really matters whether that’s creativity, strategic thinking, decision-making or innovation.

Meet the host:

Anjola Adebowale is a Data and AI Consultant at Microsoft, specialising in the design and development of data platforms and generative AI-powered applications, with oversight of data engineering workloads.

She has contributed to large-scale programmes such as the Premier League, as well as projects across both the private and public sectors, with a particular focus on generative AI solutions.

She has been recognised with the BTA Rising Star Award, and Microsoft Industry Solutions’ EMEA Star and Rise Awards given to teams who have built world class solutions, along with multiple nominations for her contributions to diversity and inclusion.

Beyond her consulting role, Anjola serves as Co-lead of Microsoft UK’s Black Employees Group reflecting her commitment to fostering inclusive communities and nurturing future tech talent.

What we’ll cover:

• A clearer understanding of what AI means for modern marketing careers

• Insight into the emotional barriers and mindset blocks that can hold marketers back

• A more confident and balanced perspective on how to approach AI in your work

• The opportunities AI presents for marketers

• A mindset shift to help you see AI as a tool to support you

  
  

This session is ideal for marketers who want to feel more confident, informed, and empowered as they begin to navigate the growing role of AI in their careers.

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