2026 Marketing Round Up

If it feels like marketing has changed more than once this year, you’re not imagining it. Between platform updates, shifting audience habits and AI finding its way into almost every part of the job, it’s been hard to keep up, let alone stop and take stock.

So before the year wraps up, we’re doing exactly that. In our final marketing updates session of 2026, Olivia and Keira are looking back at the moments that shaped the year, the campaigns that got everyone talking, and what it all means for how we work.

Meet your hosts:

Olivia Mae Hanlon is a multi-award-winning entrepreneur, TEDx speaker and creator, recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She's the founder and CEO of Girls in Marketing, a community, learning platform and media brand with over 500,000 followers, grown organically. She teaches marketers and brands how to be worth following.

Keira Penney is a Social Media and Personal Brand Specialist helping female founders and women-led brands build content and community that actually makes an impact. As Head of Creative at Girls in Marketing, she grew their LinkedIn to 350k in under three years, and her own following now sits at 70k+. She was formerly Social Media Manager at Great Influence, the personal branding agency behind Steven Bartlett, and was named a Top Marketer to Follow in 2026. Now, she's about to make her biggest career announcement yet.

In this session, we'll cover:

• The biggest changes marketers have faced in 2026, and what they’ve meant day to day

• The standout campaigns of the year, and what made them work so well

• The lessons worth taking with you into the new year

• The Christmas campaigns already making their mark, and what you can borrow for your own festive marketing

You’ll leave with a clear picture of the year that’s been and a few fresh ideas to finish it strong. We’re saving the 2027 predictions for a separate session in January, so this one is all about celebrating and learning from 2026.

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