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Marketing & Employability Templates

Useful B2B and B2C templates to enhance your marketing skills & assist your everyday marketing tasks🚀

All templates are available to Girls in Marketing members.

Doors to the membership are temporarily closed whilst we relaunch our membership soon on a brand new platform.

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Strategy & Planning
Social Media
Career & Employability
Public Relations (PR)

Strategy & Planning

Creative Brief Template

Are you eager to develop and implement a successful creative strategy in your workplace?

The best place to start is a brief to ensure communication is strong and your strategy is effectively communicated through different marketing channels.

Access the brief for FREE

Customer Persona Template

As a marketer, it's essential to know exactly WHO you're speaking to and creating content for.

Having accurate customer personas can increase your sales, leads, and general marketing strategy.

Create your own for FREE

Competitor Analysis Template

Do you need to contextualise your market research? Assessing your competitors' strategies will help yours succeed!

Check out this customisable competitor analysis template and get started now. 

Use this template for FREE

2022 Marketing Plan Template

Organise a whole year of digital marketing plans. Plan out your paid campaigns, content marketing and much more. 

This will be a template you return to time and time again. Promise. 

Access as a member

Weekly Social Media Content Plan Template

Whether you're freelancing in socials or creating content is part of your full-time role, it's so important to plan, plan, plan!

Use our weekly social media content planner to organise your socials in advance.

Access as a member

Monthly/Yearly Social Media Content Plan Template

Do you prefer to plan your social media content a month, or even a year, in advance?

With this adaptable monthly or yearly template, you can be organised until your heart is content!

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SWOT Analysis Report

Understanding our strengths and weaknesses will help to elevate our marketing strategies. 

Adopt the classic SWOT approach and assess the effectiveness of your brand or campaign. 

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Brand Design Guidelines Presentation

It is important to ensure you have one place which details all of your brand guidelines such as values, fonts, hex codes and logo variations.

It's a place everyone can return to in the content creation process.

Access as a member

B2B Marketing Funnel Analysis Template

B2B marketing requires a targeted approach to your strategy planning. 

Unpick your customer's journey with this in-depth template to help identify customer segments and each stage of your B2B marketing funnel – including what could be improved!

Access as a member

Product Launch Campaign Timeline

Part of curating a marketing campaign is understanding the timeline for each activity.

Use this template to help plan your product launch campaign and ensure that all activity remains on track!

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Project Progress Report

Working in marketing requires some killer project planning skills.

To help you keep track of tasks and timelines, you can use this handy project progress report spreadsheet. 

Access as a member

Public Relations (PR)

Press Release Template

Have you got a special announcement that you're ready to share with the world?

Use this press release template as a general guideline to start writing your press release. Create a hit list and get outreaching!

Access as a member

PR Campaign Planner

Determine your objectives, key messages and communication methods and log it in this comprehensive PR campaign planner.

You are even able to plan based on priority and keep all of your metrics in one place!

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Digital PR Tracking Sheet

Need one place to organise all of your digital features and awards?

This handy template allows you to track the status of each PR outreach so it's easy to follow and update. 

Access as a member

Social Media


Paid Social Reporting Template

Utilise this template in your weekly reports to showcase how performance has changed.

Copy and paste relevant data from ads manager into the blank boxes, and the pre-populated formulas will do the rest.

Use the template for FREE

Instagram Content and Engagement Planner

Plan, create, and implement an organic Instagram strategy using this FREE content and engagement planner. Track your marketing metrics to help with end-of-month reports and aid you in your successful social media career.

Use the planner for FREE

B2B Social Media Content Ideas Template

Looking for ways to shake up your B2B social media content and increase engagement?

Use this template for tips on how to use different platforms to your advantage and get some content ideas to level up your social media game!

Access as a member

Social Media Audit Template

Looking to put together a social media audit and don't know where to start?

Use this template to create an in-depth social media audit that has all the bells and whistles. It's time to impress your employer or client!

Access as a member

LinkedIn and Instagram Caption Template

Struggling to clearly convey your message in social media copy?

Get two templates for LinkedIn and Instagram will help you to create a scroll-stopping caption. 

Access as a member

Social Media Metrics Tracking Sheet

This all-in-one spreadsheet isn't just a content planner, it's the go-to place where you can track your social media metrics and analytics. Look back on the months and quarters to see how much your channels have grown!

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Monthly Social Media Reporting Presentation Template

Do you need to report all of your monthly social media findings into one presentation?

Pop everything into this template and let your social media success shine!

Access as a member


Email Marketing Metrics Report Sheet

Do you handle all the email marketing for your company?

Keep track of all your email campaigns and analytics in one reporting spreadsheet so things never get lost!

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Email Monthly Report Presentation Template

Extract all of the data from your email marketing metrics report and dress it up in this presentation template. 

Use it to share with colleagues or report to senior leadership on a monthly basis.

Access as a member

10 Email Banner Templates

Email banners are the first thing your subscribers see when they open an email from you. Are you using them to their full advantage?

Check out these 10 email banner templates to jazz up people's inboxes. 

Access as a member


ABC's of SEO Guide

Looking to become familiar with SEO terms? Check out this exclusive guide filled with the ABCs of SEO. 

Access the guide for FREE

SEO Internal Linking Template

Need a hand figuring out how to best structure your internal linking to ensure all pages get link equity? 

Customise this handy sheet for any website you're currently working on and you're good to go. 

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SEO Title Tag and Meta Description Template

Keeping track of your title tags, meta descriptions, H1 titles, keywords, and onsite optimisation is overwhelming.

Use this sheet to concisely keep track of all the changes you've made on a website and keep your SEO in check.

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SEO Proposal and Plan Template

Looking to put together an SEO proposal to pitch to a client or your manager? Maybe you've been asked to put a proposal together yourself and you're not sure how? Let us guide you in the right direction.

Use this template to plan your upcoming SEO strategy and WOW whoever looks at it!

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SEO Monthly Reporting Template

Are you currently implementing an SEO strategy and need a way to display your results of the month in an easy-to-read format? We've got the template for you. 

Fill in your results and report back to your manager without worrying!

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Career & Employability

Cover Letter Template

Getting your best self across during your application process can be difficult, but it's not impossible! 

Clearly outline your interests, accomplishments, and reasons for applying with our cover letter template.

Get the template for FREE

CV Template: Design 1

Need to spice up your CV to help you land the job of your dreams? We've got you covered. This template is simple yet sophisticated and is therefore perfect for a corporate role. Choose from 2 template versions depending on your seniority...

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CV Template: Design 2

Get a little more creative with your CV design by adding some colour and changing up the look with icons. This template is ideal for more creative or agency-based roles. Choose from 2 template versions depending on your seniority.

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Marketing Portfolio Template

Sometimes a CV just isn't enough to cover your extensive experience and knowledge in marketing. Convey your skills, previous experience, and career highlights in this easy-to-use portfolio template. 

Go ahead, customise it however you like.

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Job Hunt Tracking Sheet

Do you find yourself getting lost in job applications? It can be difficult to keep track of what you have applied for, and who you're awaiting a response from. 

This sheet keeps it all in one place (and it's equipped with some motivational mantras!)

Access as a member

Personal Branding Content Planner

Is it time to jump on the personal branding bandwagon? If you have the time to spare, it can be a great aid to your marketing career. 

Establish your values and plan a year's worth of content with this spreadsheet. 

Access as a member

Professional Development Plan Template

Ready to build a professional development plan to become the best marketer you can be?

Assess your career status and create a clear roadmap for your future progress with this organised template. 

Access as a member

Ultimate LinkedIn Profile Template

Are you ready to leverage your LinkedIn profile?

Attract exactly the type of people you're looking to engage and make your achievements stand out with this LinkedIn profile template.

Access as a member