Marketing & Employability Templates
Useful B2B and B2C templates to enhance your marketing skills & assist your everyday marketing tasks🚀
All templates are available to Girls in Marketing members.
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Join our mailing listStrategy & Planning
Creative Brief Template
Are you eager to develop and implement a successful creative strategy in your workplace?
The best place to start is a brief to ensure communication is strong and your strategy is effectively communicated through different marketing channels.
Customer Persona Template
As a marketer, it's essential to know exactly WHO you're speaking to and creating content for.
Having accurate customer personas can increase your sales, leads, and general marketing strategy.
Competitor Analysis Template
Do you need to contextualise your market research? Assessing your competitors' strategies will help yours succeed!
Check out this customisable competitor analysis template and get started now.
2022 Marketing Plan Template
Organise a whole year of digital marketing plans. Plan out your paid campaigns, content marketing and much more.
This will be a template you return to time and time again. Promise.
Weekly Social Media Content Plan Template
Whether you're freelancing in socials or creating content is part of your full-time role, it's so important to plan, plan, plan!
Use our weekly social media content planner to organise your socials in advance.
Monthly/Yearly Social Media Content Plan Template
Do you prefer to plan your social media content a month, or even a year, in advance?
With this adaptable monthly or yearly template, you can be organised until your heart is content!
SWOT Analysis Report
Understanding our strengths and weaknesses will help to elevate our marketing strategies.
Adopt the classic SWOT approach and assess the effectiveness of your brand or campaign.
Brand Design Guidelines Presentation
It is important to ensure you have one place which details all of your brand guidelines such as values, fonts, hex codes and logo variations.
It's a place everyone can return to in the content creation process.
B2B Marketing Funnel Analysis Template
B2B marketing requires a targeted approach to your strategy planning.
Unpick your customer's journey with this in-depth template to help identify customer segments and each stage of your B2B marketing funnel – including what could be improved!
Product Launch Campaign Timeline
Part of curating a marketing campaign is understanding the timeline for each activity.
Use this template to help plan your product launch campaign and ensure that all activity remains on track!
BRAND NEW + MONTHLY FEATURE
Project Progress Report
Working in marketing requires some killer project planning skills.
To help you keep track of tasks and timelines, you can use this handy project progress report spreadsheet.
Public Relations (PR)
Press Release Template
Have you got a special announcement that you're ready to share with the world?
Use this press release template as a general guideline to start writing your press release. Create a hit list and get outreaching!
PR Campaign Planner
Determine your objectives, key messages and communication methods and log it in this comprehensive PR campaign planner.
You are even able to plan based on priority and keep all of your metrics in one place!
Digital PR Tracking Sheet
Need one place to organise all of your digital features and awards?
This handy template allows you to track the status of each PR outreach so it's easy to follow and update.
Social Media
MONTHLY FEATURE
Paid Social Reporting Template
Utilise this template in your weekly reports to showcase how performance has changed.
Copy and paste relevant data from ads manager into the blank boxes, and the pre-populated formulas will do the rest.
Instagram Content and Engagement Planner
Plan, create, and implement an organic Instagram strategy using this FREE content and engagement planner. Track your marketing metrics to help with end-of-month reports and aid you in your successful social media career.
B2B Social Media Content Ideas Template
Looking for ways to shake up your B2B social media content and increase engagement?
Use this template for tips on how to use different platforms to your advantage and get some content ideas to level up your social media game!
Social Media Audit Template
Looking to put together a social media audit and don't know where to start?
Use this template to create an in-depth social media audit that has all the bells and whistles. It's time to impress your employer or client!
LinkedIn and Instagram Caption Template
Struggling to clearly convey your message in social media copy?
Get two templates for LinkedIn and Instagram will help you to create a scroll-stopping caption.
Social Media Metrics Tracking Sheet
This all-in-one spreadsheet isn't just a content planner, it's the go-to place where you can track your social media metrics and analytics. Look back on the months and quarters to see how much your channels have grown!
Monthly Social Media Reporting Presentation Template
Do you need to report all of your monthly social media findings into one presentation?
Pop everything into this template and let your social media success shine!
Email Marketing Metrics Report Sheet
Do you handle all the email marketing for your company?
Keep track of all your email campaigns and analytics in one reporting spreadsheet so things never get lost!
Email Monthly Report Presentation Template
Extract all of the data from your email marketing metrics report and dress it up in this presentation template.
Use it to share with colleagues or report to senior leadership on a monthly basis.
10 Email Banner Templates
Email banners are the first thing your subscribers see when they open an email from you. Are you using them to their full advantage?
Check out these 10 email banner templates to jazz up people's inboxes.
SEO
ABC's of SEO Guide
Looking to become familiar with SEO terms? Check out this exclusive guide filled with the ABCs of SEO.
SEO Internal Linking Template
Need a hand figuring out how to best structure your internal linking to ensure all pages get link equity?
Customise this handy sheet for any website you're currently working on and you're good to go.
SEO Title Tag and Meta Description Template
Keeping track of your title tags, meta descriptions, H1 titles, keywords, and onsite optimisation is overwhelming.
Use this sheet to concisely keep track of all the changes you've made on a website and keep your SEO in check.
SEO Proposal and Plan Template
Looking to put together an SEO proposal to pitch to a client or your manager? Maybe you've been asked to put a proposal together yourself and you're not sure how? Let us guide you in the right direction.
Use this template to plan your upcoming SEO strategy and WOW whoever looks at it!
SEO Monthly Reporting Template
Are you currently implementing an SEO strategy and need a way to display your results of the month in an easy-to-read format? We've got the template for you.
Fill in your results and report back to your manager without worrying!
Career & Employability
Cover Letter Template
Getting your best self across during your application process can be difficult, but it's not impossible!
Clearly outline your interests, accomplishments, and reasons for applying with our cover letter template.
TRIED + TESTED BY MEMBERS ✅
CV Template: Design 1
Need to spice up your CV to help you land the job of your dreams? We've got you covered. This template is simple yet sophisticated and is therefore perfect for a corporate role. Choose from 2 template versions depending on your seniority...
TRIED + TESTED BY MEMBERS ✅
CV Template: Design 2
Get a little more creative with your CV design by adding some colour and changing up the look with icons. This template is ideal for more creative or agency-based roles. Choose from 2 template versions depending on your seniority.
Marketing Portfolio Template
Sometimes a CV just isn't enough to cover your extensive experience and knowledge in marketing. Convey your skills, previous experience, and career highlights in this easy-to-use portfolio template.
Go ahead, customise it however you like.
Job Hunt Tracking Sheet
Do you find yourself getting lost in job applications? It can be difficult to keep track of what you have applied for, and who you're awaiting a response from.
This sheet keeps it all in one place (and it's equipped with some motivational mantras!)
Personal Branding Content Planner
Is it time to jump on the personal branding bandwagon? If you have the time to spare, it can be a great aid to your marketing career.
Establish your values and plan a year's worth of content with this spreadsheet.
Professional Development Plan Template
Ready to build a professional development plan to become the best marketer you can be?
Assess your career status and create a clear roadmap for your future progress with this organised template.
Ultimate LinkedIn Profile Template
Are you ready to leverage your LinkedIn profile?
Attract exactly the type of people you're looking to engage and make your achievements stand out with this LinkedIn profile template.
