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Twitter Marketing Strategies to Expand Your Reach

social media Jul 14, 2021

Twitter is the social media platform for journalism, the latest news and where major brands can casually connect with their consumers. Twitter actually has more users than Instagram, there are estimated to be around 1.3 billion Twitter accounts active at the minute, with Instagram having an overshadowed 1.075 billion users. When we say it’s the place to form connections and build your brand, we really mean it! It’s also free, so you’ve got nothing to lose.

To grow your business, and to expand your reach, it’s so important to be aware of the best Twitter marketing strategies. Don’t worry if you’re not 100% sure of what we’re talking about right now, GiM have got your back, hun! 

Twitter Marketing Strategies? I Don’t Know Them

A Twitter marketing strategy is a plan or an idea you put in place to encourage brand traffic, sales and engagement. Through marketing on Twitter, the goal is to improve brand recognition and make your follower count skyrocket. 

Find Your Voice

In a sea of so many Twitter accounts, staying authentic to your brand is vital! It sounds simple, doesn’t it? But sometimes it’s easy to try and fall in with the latest trends and look to other brands for your tone. Feel free to have fun and be engaging with the feed around you, just make sure to still be consistent with your own voice. ALDI’s Twitter account is the perfect example. It’s very on-brand. 

Use Ads

Ads are such a good way to put your account in people’s way that may not even follow you. They’re not free, but they're worth the price. When using Promoted Tweets, your posts will be flagged to users who share the same interests as your followers. It’s the perfect tool for Twitter social media marketing. The more people seeing your tweets the better!

Track Trends

First thing in the morning, some people check news sites like the NY Times or The Guardian. Some people even read the actual newspaper *gasps in Gen Z*. However, for many of us, Twitter’s trending page is the first thing we go to when we open our phones. We’d absolutely encourage you to keep an eye on what trends and what people are talking about on the app at the time. 

Know When to tweet

You don’t want to be late for the party but you don’t want to be too early either. Getting your timing right on Twitter is a very important part of getting your tweets seen by the widest of audiences. You want to make sure you’re aware of the peak engagement times. You probably won’t be too surprised to find that the best time to tweet is between 8am-10am, these are typically the hours people are checking the news before work. You’re going to want to keep this in mind for timing your tweets. Nobody wants to be speaking to an empty room. 

Let Me Update You 

Fleets are the IG stories of Twitter. You can post them up in a similar fashion and they’re up for 24 hours before they’re gone! They take away all the pressure of likes, comments and retweets - you simply share something and go. Updates to the app, when used in the right way, can really add to your Twitter social media marketing experience. Remember they’re there to be used at your advantage! 

Everybody’s Twitter marketing strategies are going to be unique to them and their own message, marketing on Twitter is something that can be managed however you want it. These tips and tricks we’ve given you are just there as the outline for you to follow if you’re not sure where to start. Twitter social media marketing can do amazing things for your brand if you know how to control it.


Written by Rhianna Foynes