<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Girls in Marketing]]></title><description><![CDATA[Girls in Marketing]]></description><link>https://www.girlsinmarketing.com/blogs</link><generator>RSS for Node</generator><lastBuildDate>Mon, 22 Jun 2026 13:31:42 GMT</lastBuildDate><atom:link href="https://www.girlsinmarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Inside the Campaign: Company Website Refresh]]></title><description><![CDATA[In the Inside the Campaign series we dive deep into the process of building marketing campaigns, from the initial concept to the final execution. Our goal is to uncover the insights, challenges, and successes experienced along the way, offering a unique perspective on what it takes to create a standout campaign. Inside the Campaign: Hodge Clemco Website Project Louise Cranstone-Spooner is the Marketing Manager at SurfacePrep UK, a leading manufacturer and supplier of surface preparation and...]]></description><link>https://www.girlsinmarketing.com/blog/inside-the-campaign-company-website-refresh</link><guid isPermaLink="false">6a3903f2d50271bf9d2614dd</guid><category><![CDATA[Inside the Campaign]]></category><pubDate>Tue, 17 Sep 2024 13:42:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_608a1a9974e346fe9d3aa1e87d519b23~mv2.png/v1/fit/w_462,h_904,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Inside the Campaign: Social Media Marketing for Hotels]]></title><description><![CDATA[In the Inside the Campaign series we dive deep into the process of building marketing campaigns, from the initial concept to the final execution. Our goal is to uncover the insights, challenges, and successes experienced along the way, offering a unique perspective on what it takes to create a standout campaign. Inside the Campaign: Social Media Marketing for Hotels Sammie McPhail is a Freelance Social Media Manager and one of her clients is The Master Builder's House Hotel in Buckler's Hard,...]]></description><link>https://www.girlsinmarketing.com/blog/inside-the-campaign-social-media-marketing-for-hotels</link><guid isPermaLink="false">6a3903f2d50271bf9d2614d9</guid><category><![CDATA[Inside the Campaign]]></category><pubDate>Thu, 12 Sep 2024 13:07:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_fc8370deda7944909d68564ab4527708~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Marketing lessons we can learn from the WWF's marketing]]></title><description><![CDATA[If you want to grow your brand and audience, and amplify your mission and message, marketing is often the way forward.  By now, most businesses see the value in a strong marketing team and strategy, particularly non-profit organisations.  In the aftermath of the pandemic and amidst the cost of living crisis, non-profit organisations have fought to stay at the forefront of people’s minds.  According to the Charities Aid Foundation, more than half of charities fret about their chance of...]]></description><link>https://www.girlsinmarketing.com/blog/marketing-lessons-we-can-learn-from-the-wwf-s-marketing</link><guid isPermaLink="false">6a390401151394c4b5fdcc2b</guid><category><![CDATA[Content And Email Marketing]]></category><pubDate>Thu, 13 Jun 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[What do I need to know about ethics and AI?]]></title><description><![CDATA[Artificial intelligence (AI) is transforming the way organisations do business, and it gives marketers deeper insights into customer behaviour than ever before!  As we chase innovation and efficiency, it’s important to pause and think about how we use these insights responsibly. Ethics play a crucial role in this, and since AI is here to stay, we need to clearly define how to work with it ethically.  We’re going to explore what AI is, how it’s used in marketing, and evaluate its relationship...]]></description><link>https://www.girlsinmarketing.com/blog/what-do-i-need-to-know-about-ethics-and-ai</link><guid isPermaLink="false">6a3903ff2b29088fccffbcd2</guid><category><![CDATA[Business]]></category><pubDate>Thu, 30 May 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[TikTok Shop: What is it, how businesses can make the most of it, pros and cons]]></title><description><![CDATA[Have you downloaded TikTok? We already know that the answer is probably yes.  As of 2023, the short-form video hosting platform has been downloaded more than 4 billion times and generated an estimated $16.1 billion revenue. TikTok has come a long way since its launch in 2016.  It’s the world's fastest-growing platform and popular with audiences of all ages around the world.  It’s become a constant in our everyday lives and essential for businesses of all sizes looking to connect with an...]]></description><link>https://www.girlsinmarketing.com/blog/tiktok-shop-what-is-it-how-businesses-can-make-the-most-of-it-pros-and-cons</link><guid isPermaLink="false">6a3903ff2b29088fccffbccc</guid><category><![CDATA[Social Media]]></category><pubDate>Thu, 25 Apr 2024 11:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[B2B marketing strategies to implement in 2024]]></title><description><![CDATA[Whether you work in a business to business (B2B) or business to customer (B2C) role, finding the right strategies to capture the attention of an audience can be a challenging task.  In Hubspot’s 2023 State of Marketing Report, 22% of surveyed marketers reported that their biggest obstacle on social media was creating content that’s engaging whilst 21% said they struggle to reach their target audience.  With developing technologies, emerging trends, new businesses, and shifting preferences,...]]></description><link>https://www.girlsinmarketing.com/blog/b2b-marketing-strategies-to-implement-in-2024</link><guid isPermaLink="false">6a3903ff2b29088fccffbccb</guid><category><![CDATA[Business]]></category><pubDate>Thu, 04 Apr 2024 09:30:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[How is influencer marketing shifting in 2024?]]></title><description><![CDATA[Do you think that influencer marketing is dead? It’s a rumour that’s been circling online for a while, but we think it’s far from the truth.  Influencer marketing isn’t dead, but it is entering a new era and is set to be worth an eye-watering $24 billion by the end of 2024.  From the rise of AI and change in audience preferences, to TikTok’s takeover and the growth of mega-influencers, the influencer marketing landscape must continue to evolve to survive.  As it does, it’s pivotal for...]]></description><link>https://www.girlsinmarketing.com/blog/how-is-influencer-marketing-shifting-in-2024</link><guid isPermaLink="false">6a3903ff2b29088fccffbcce</guid><category><![CDATA[Influencer Marketing]]></category><pubDate>Thu, 21 Mar 2024 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_33ed150cb7fc404f8023eafe22058d58~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Greenwashing: What is it, where did it come from, and how can you avoid it?]]></title><description><![CDATA[There’s no doubt about it, transparency is pivotal for brands in today’s landscape.  It’s essential if you want to build trust and relationships with consumers, stand out from your competitors, and maintain a positive reputation.  In fact, 60% of consumers believe that being trustworthy and transparent are the most important traits for a brand to have. After all, honesty is the best policy! For consumers, the environment has become an increasing cause for concern and impacted what they look...]]></description><link>https://www.girlsinmarketing.com/blog/greenwashing-what-is-it-where-did-it-come-from-and-how-can-you-avoid-it</link><guid isPermaLink="false">6a3903ff2b29088fccffbccd</guid><category><![CDATA[Strategy And Planning]]></category><pubDate>Thu, 14 Mar 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[What can we learn from REFY's marketing?]]></title><description><![CDATA[Filter By Molly Mae, Chamberlain Coffee, and Alive By Whitney Simmons. Three examples of influencer-owned brands.  Like many of our favourite celebrities, including Blake Lively and George Clooney, an increasing number of influencers are branching out and starting their own businesses.  And REFY is arguably one of the hottest on the market right now. Co-founded by model and influencer Jess Hunt and entrepreneur Jenna Meek, REFY has stolen the show within no time. Renowned for its high-quality...]]></description><link>https://www.girlsinmarketing.com/blog/what-can-we-learn-from-refy-s-marketing</link><guid isPermaLink="false">6a3903ff2b29088fccffbcca</guid><category><![CDATA[Strategy And Planning]]></category><pubDate>Thu, 07 Mar 2024 20:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_06a5258d7224491baeb8b849fa59951c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Multi-platform SEO: What is it and where did it come from?]]></title><description><![CDATA[Search engine optimisation (SEO) is incredibly powerful and often considered one of the most important practices in digital marketing.  But is SEO on its way out?  Many marketers have begun to believe that SEO is no longer as effective and that couldn’t be further from the truth. Whilst SEO isn’t dead, it is evolving. Let’s take a look at what SEO is and how it’s changing.  What is SEO? In 2023, 88% of marketers who already invested in SEO continued to do so or allocated more to their...]]></description><link>https://www.girlsinmarketing.com/blog/multi-platform-seo-what-is-it-and-where-did-it-come-from</link><guid isPermaLink="false">6a3903ff2b29088fccffbccf</guid><category><![CDATA[Search Engine Optimisation (SEO)]]></category><pubDate>Thu, 29 Feb 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Brand tone of voice: What is it, why's it important, and what can it do for your business?]]></title><description><![CDATA[We’re not afraid to say it.  Branding is crucial to business success.  Well-executed, consistent branding gives your business an identity, makes it memorable, and encourages consumer trust.  In 2023, a report by the Edelman Trust Institute found that 67% of consumers are more likely to stay loyal to and advocate for a brand they trust.  But when we say branding, what comes to mind?  When we think about branding we often think of the visual elements that represent a brand like a logo, colour...]]></description><link>https://www.girlsinmarketing.com/blog/brand-tone-of-voice-what-is-it-why-s-it-important-and-what-can-it-do-for-your-business</link><guid isPermaLink="false">6a3903ff2b29088fccffbcd1</guid><category><![CDATA[Business]]></category><pubDate>Thu, 22 Feb 2024 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_3f21eaaa633f4dd29b67a6a12bfd69a4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Top 5 Valentine's Campaigns]]></title><description><![CDATA[In 2023, US consumers spent an eye-watering average of $25.9 billion on Valentine’s Day. Across the pond, 33% of people in the UK intended to celebrate with their loved ones.  Love or hate it, Valentine’s Day offers businesses a unique opportunity to increase their visibility and get creative with their marketing.  And, with love in the air, we wanted to tell you all about some of our favourite Valentine’s campaigns past and present.  Toblerone  You don’t just have to buy Toblerone in...]]></description><link>https://www.girlsinmarketing.com/blog/top-5-valentine-s-campaigns</link><guid isPermaLink="false">6a3903ff2b29088fccffbcc9</guid><category><![CDATA[Strategy And Planning]]></category><pubDate>Thu, 08 Feb 2024 11:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[4 brands with fantastic email marketing]]></title><description><![CDATA[If you haven’t already incorporated email into your marketing strategy, what are you waiting for? This year, the number of people using email is expected to increase to a jaw dropping 4.8 billion.  That being said, we can understand why so many businesses are prioritising their email marketing strategy in 2024.  Executed successfully, email marketing offers endless opportunities for growth and brand awareness.  But with countless emails landing in our inbox everyday, we have to create...]]></description><link>https://www.girlsinmarketing.com/blog/4-brands-with-fantastic-email-marketing</link><guid isPermaLink="false">6a3903ff2b29088fccffbcd0</guid><category><![CDATA[Content And Email Marketing]]></category><pubDate>Thu, 01 Feb 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[What is email marketing and how to get started]]></title><description><![CDATA[You may have heard the rumour that email marketing is dead, but that couldn’t be further from the truth. According to Hubspot, 38% of businesses are increasing their email marketing budget in 2024 and we can see why.  For any business, email marketing has so much potential and can come with many opportunities.  Figuring out how to get started with email marketing can often be the hardest part, but we’re here to help you out! We’re going to jump into why businesses use email marketing, its...]]></description><link>https://www.girlsinmarketing.com/blog/what-is-email-marketing-and-how-to-get-started</link><guid isPermaLink="false">6a3903fb53e3f6adad8a5b82</guid><category><![CDATA[Content And Email Marketing]]></category><pubDate>Thu, 25 Jan 2024 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_040076e7ff894f058b6b52c72fe7dae1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[5 steps to take before creating your 2024 marketing plan]]></title><description><![CDATA[Naturally, the start of a new year is a time to reflect on the one we’ve left behind and begin looking ahead.  According to a 2023 survey conducted by Go Compare, over 60% of UK adults wanted to set New Year’s resolutions in 2024 - making it the most popular year for resolutions since 2019.  For marketers, the new year is a perfect time to craft a tactical marketing plan for the year ahead.  Maybe you want to hit a certain number of followers on social media, grow your email subscriber list,...]]></description><link>https://www.girlsinmarketing.com/blog/5-steps-to-take-before-creating-your-2024-marketing-plan-1</link><guid isPermaLink="false">6a3903fb53e3f6adad8a5b7d</guid><category><![CDATA[Strategy And Planning]]></category><pubDate>Thu, 18 Jan 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Marketing trends to look out for in 2024]]></title><description><![CDATA[2023 is over and what a year it was!  The worldwide digital advertising market was valued at a jaw-dropping $601.8 billion in 2023 and is only set to grow.  From de-influencing and the launch of Threads, to Barbenheimer and a gigantic IKEA bag on Oxford Street, we’ve seen it all in the world of marketing.  As we kick off the new year it’s time to look ahead and, as marketers, think about what marketing trends to focus on in 2024.  But before we jump in, let’s recap some of the most popular...]]></description><link>https://www.girlsinmarketing.com/blog/marketing-trends-to-look-out-for-in-2024</link><guid isPermaLink="false">6a3903fb53e3f6adad8a5b7b</guid><category><![CDATA[Strategy And Planning]]></category><pubDate>Thu, 11 Jan 2024 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[A Christmas case study: Aldi's Kevin the Carrot]]></title><description><![CDATA[By now we’re sure you’ve heard of Kevin the Carrot. If you haven’t, where have you been? Aldi’s loveable carrot is back this Christmas with another fun-filled adventure, ‘Kevin and the Christmas Factory’.  Jemma Townsend, Marketing Director at Aldi UK, said:“It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.” According to System1’s Test...]]></description><link>https://www.girlsinmarketing.com/blog/a-christmas-case-study-aldi-s-kevin-the-carrot</link><guid isPermaLink="false">6a3903fb53e3f6adad8a5b80</guid><category><![CDATA[Content And Email Marketing]]></category><pubDate>Thu, 21 Dec 2023 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Best Christmas marketing campaigns 2023]]></title><description><![CDATA[It’s beginning to look a lot like Christmas and, in the world of marketing, that can only mean one thing… Christmas marketing campaigns.  From heartwarming storylines to charming characters, we see it all throughout the festive season and they keep getting better! This year we’ve seen some standout campaigns, so we wanted to share our favourites with you. Asda's Christmas Advert Last year, Asda knocked our socks off with their Christmas advert featuring the one and only Buddy the Elf (Will...]]></description><link>https://www.girlsinmarketing.com/blog/best-christmas-marketing-campaigns-2023</link><guid isPermaLink="false">6a3903fb53e3f6adad8a5b7f</guid><category><![CDATA[Strategy And Planning]]></category><pubDate>Thu, 14 Dec 2023 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[3 of the best OOH marketing campaigns in 2023]]></title><description><![CDATA[Who doesn’t love an eye-catching out-of-home (OOH) marketing campaign that makes us stop in our tracks? Whether we’re on the way to work or waiting for the bus, OOH marketing is all around us.  In 2023, we’ve seen some jaw-dropping OOH campaigns that hit the headlines and went viral online.  The amount spent on OOH marketing this year is set to reach up to $38.41 billion. The sector has bounced back and continued to grow after struggling during the pandemic.  We’re going to be sharing some of...]]></description><link>https://www.girlsinmarketing.com/blog/3-of-the-best-ooh-marketing-campaigns-in-2023</link><guid isPermaLink="false">6a3903fb53e3f6adad8a5b7a</guid><category><![CDATA[Traditional Marketing]]></category><pubDate>Thu, 07 Dec 2023 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f0cec9_423da668cc7a4c22a06273861c3feebd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Olivia (Girls in Marketing)</dc:creator></item><item><title><![CDATA[Small businesses taking TikTok by storm: What we can learn from their marketing strategy]]></title><description><![CDATA[TikTok has become a popular marketing platform for businesses in recent years. After seeing exponential growth during the pandemic TikTok is home to over one billion monthly active users.  With so many eyes on the video-sharing app it can be a goldmine for businesses who want to increase brand visibility and awareness. And, we can’t forget about TikTok Shop which allows businesses to sell their products via their own in-app store with the potential of increasing brand revenue.  It’s no secret...]]></description><link>https://www.girlsinmarketing.com/blog/small-businesses-taking-tiktok-by-storm-what-we-can-learn-from-their-marketing-strategy</link><guid isPermaLink="false">6a3903f6151394c4b5fdcc0d</guid><category><![CDATA[Social Media]]></category><pubDate>Mon, 04 Dec 2023 08:00:00 GMT</pubDate><dc:creator>Olivia (Girls in Marketing)</dc:creator></item></channel></rss>